Duties and responsibilities:

  • Take the lead in developing a media and communications strategy for USEFP and EducationUSA Pakistan, including for electronic, print, and web-based media.
  • Maintain an active and creative presence on social media platforms, including Facebook, Twitter and Instagram, to promote U.S. higher education.
  • Design and create multimedia, print, and electronic media content such as videos, brochures, leaflets, banners and other promotional materials.
  • Support event planning and execution of events.
  • Proactively coordinate with staff in Islamabad, Lahore and Karachi to collect content for social media, such as pre and post event promotions, and to ensure consistency across all centers.
  • Establish and maintain ties with the contracted advertising agency to ensure the quality and timeliness of promotional materials.
  • Manage the brand identity of both USEFP and EducationUSA Pakistan to ensure they are accurately represented in all promotional materials.
  • Write and distribute Press Releases in coordination with the U.S. Embassy and Consulates.
  • Write and submit Weekly Activity Reports.
  • Subscribe to and effectively utilize the EducationUSA Social Media Digest for accurate and current information on EducationUSA content and branding.
  • Organize press events. Ensure media coverage for designated events.
  • Solicit, draft, and edit content from all departments for the USEFP Gazette each quarter to effectively promote USEFP’s various activities, event coverage and success stories to the public and stakeholders.
  • Assist in writing annual strategic plans and reports.
  • Manage and update the content on website (in collaboration with the IT Department).
  • Other duties as assigned by the Supervisor, Director – Fulbright Outreach & Education USA Advising & the Executive Director.

Qualifications, Skills, & Experience:

  • Sixteen years of education. Bachelor’s degree in journalism or related field. U.S. degree preferred.
  • At least two years of relevant experience in an international organization.
  • Design and technical skills to shoot videos, take pictures, and design multimedia content such as posters, flyers, and social media content.
  • Proven ability as an effective team member.
  • Excellent written and oral communication skills in English.
  • Excellent command of social media tools, MS office suite, Photoshop/Illustrator, video editing and related software/programs.
  • Self-starter with exceptional initiative and energy.
  • Attuned to social media platforms and trends.

Job Details

Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Job Type:
Department:
Outreach & Educational Advising
Job Location:
Gender:
No Preference
Minimum Education:
Bachelors
Degree Title:
Sixteen years of education. Bachelor’s degree in journalism or related field. U.S. degree preferred.
Career Level:
Experienced Professional
Minimum Experience:
2 Years (At least two years of relevant experience in an international organisation.)
Apply Before:
Sep 16, 2022
Posting Date:
Aug 30, 2022

United States Educational Foundation in Pakistan

Education/Training · 51-100 employees - Islamabad

The United States Educational Foundation in Pakistan was established in 1950 by the governments of Pakistan and the United States. USEFP is guided by a binational commission composed of an equal number of Pakistanis and Americans, the Chairman alternating each year between a Pakistani and an American. USEFP is one of 51 "Fulbright Commissions" located throughout the world. Since 1951 when the first group of Pakistani grantees traveled to America, and 1952 when the first American grantees visited Pakistan, the Foundation has fostered mutual understanding between the people of Pakistan and the United States through educational and cultural exchange. It is estimated that over 1000 Pakistanis have already had the opportunity to participate in this Program. The Foundation receives support and counsel from both the Pakistan and U.S. governments, but it is not an agency of either. The Foundation supervises a variety of programs that send Pakistani scholars to American campuses while bringing American scholars to universities in Pakistan. The goal of all our programs is to help Pakistanis learn more about the U.S. and to help Americans learn more about Pakistan and its people. People selected for any of our programs not only represent the cream of Pakistan's academic community, they also serve as ambassadors for Pakistan itself. When Fulbright scholars go to the U.S. they are expected to meet a wide variety of Americans and to talk with them about Pakistan. They are also expected to learn about the American people-their hopes, their dreams, their joys, their fears, and how they see critical issues in the world as well as in ordinary life. We hope that Fulbright grantees take time to experience and enjoy normal American life, American holidays, traditions, and outings with American families. We would like them to learn about American law, politics, customs and religious traditions as they are lived by real people. When Fulbright grantees return to Pakistan, they should be able to share what they have learned and experienced with colleagues, students, friends and family. It is important to emphasize that while a Fulbright experience will be an important academic opportunity for each individual selected, it is also intended to be an opportunity for individuals to represent Pakistan in the U.S. and to share what they have learned in the U.S. on their return. The United States Educational Foundation in Pakistan is a bi-national commission dedicated to improving mutual understanding of the people of Pakistan and the people of the United States of America through educational exchange opportunities. The Foundation's programs focus on higher educational experiences in the U.S. and Pakistan. USEFP uses a merit based process to recruit and select grantees. Since the conception of United States Educational Foundation in Pakistan in 1951, the Foundation has sent approximately 5000 Pakistani Grantees under various program to the U.S and 900 U.S Grantees have come to Pakistan.

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