Highnoon International is engaged in the field Renewable Energy such as Solar, Wind and Bio-gas. Main objective is to produce electricity to fulfill the minimum requirement of electrical power after dusk in the remote rural areas of Pakistan ; where conventional electricity could not reach in foreseeable future. The mission of the company is to alleviate poverty and protects the environment through applied research and development of renewable energy based technologies.

Initially, we planned to concentrate on Solar Energy as it has vast potential in our country having abundance sunshine. Strategic Alliances with the leading players (manufacturers / organizations ) have been developed; so that we can introduce latest technologies in the field of Solar Energy in Pakistan .

Our mission is to popularize and deliver Solar Energy solutions to rural households and market various solar energy products all over the country; as Clean, reusable and affordable solar power is increasingly being recognized worldwide as the leading alternative energy source for the 21st century. At the threshold of energy crisis being faced by our country, Highnoon passionately committed to combine latest solar technology with nature�s most abundant resource ( SUN ) to deliver the cleanest, most affordable and energy efficient solutions for a green future; and contribute towards poverty alleviation of our country.