ZQ is a product and service based company which started business of online makeup classes targeting various countries followed by its herbal skincare product line named as Herbalicious. The combined success led to launch a Salon and Spa in the high end market of the same fraternity located in DHA. The brand differentiates itself among the competitors with its strategy to focus on giving extensive knowledge to the clients about healthy skin and makeup applications based on individual skin types through its in-house services.