PPC / Paid Advertising Specialist

We are looking for a passionate, diligent, ambitious, and reliable Snr. Paid Advertising Specialist to join us. We are offering a full-time position (Karachi Office), excellent working conditions, and career progression, working closely with the Director and CEO!

What is the role?

We are seeking a highly motivated and experienced Paid Advertising Specialist to develop, implement, and manage our digital marketing campaigns across various online channels. The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and a proven track record of achieving results.

Key Responsibilities:

Develop and implement comprehensive paid advertising strategies across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
Conduct thorough keyword research and analysis to optimize campaign performance and maximize ROI.
Create compelling ad copy and visuals tailored to target audience demographics and behaviours.
Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and conversion rates, and make data-driven adjustments as needed.
Manage advertising budgets effectively to ensure campaigns meet objectives within allocated funds.
Stay updated on industry trends, best practices, and algorithm changes to continually optimize campaign performance.
Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify and implement improvements.
Provide regular reports and insights to stakeholders on campaign performance and recommendations for optimization.
Identify and explore new advertising opportunities and channels to expand reach and drive growth.
Stay informed about legal and regulatory requirements related to paid advertising and ensure compliance in all campaigns.
Continuously monitor competitor advertising activities and market trends to identify opportunities and threats.

Qualifications:

Experience Required: 2 years
Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
Proven experience in digital marketing, with a strong portfolio showcasing successful campaigns and outcomes.
Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, social media management tools, and email marketing platforms.
Strong understanding of SEO best practices and experience with SEO tools.
Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.
Strong analytical skills and the ability to interpret data to drive decisions.
Highly organized, with the ability to manage multiple tasks and deadlines effectively.
Up-to-date knowledge of digital marketing trends and best practices.

Preferred Qualifications:

Google Ads and/or Facebook Ads certifications.
Experience with marketing automation platforms.
Graphic design skills or experience working with design teams.
Knowledge of HTML/CSS for email marketing and website editing.
Previous experience in co-working space.

About HR Ways:

"HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups