Digital Ads / PPC Specialist

We are seeking a Digital Ads & PPC Specialist to manage and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, TikTok, and Amazon Ads. The ideal candidate will have 2-3 years of experience in running and managing PPC campaigns, eCommerce advertising, and performance marketing. This role requires strong analytical skills, creativity, and the ability to improve ROI while working in US-aligned hours or with a few overlapping hours with Pakistan.

Key Responsibilities:

Plan, execute, and optimize PPC campaigns across Google, Facebook, Instagram, TikTok, and Amazon Ads.
Manage Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
Conduct keyword research and audience targeting to maximize ad performance.
Monitor campaign performance metrics (CTR, CPC, ROAS, ACOS, CPA) and optimize for better ROI.
Create and manage ad creatives, copywriting, and A/B testing to improve engagement.
Track and analyze ad performance using Google Analytics, Facebook Pixel, and Amazon Advertising Console.
Adjust bids, budgets, and targeting strategies to optimize return on ad spend (ROAS).
Develop remarketing strategies to re-engage potential customers.
Stay updated with advertising trends, algorithm changes, and best practices.
Work closely with the marketing and eCommerce teams to align ad strategies with business goals.
Generate weekly and monthly reports on ad performance with recommendations for improvement.

Required Skills & Qualifications:

2-3 years of experience in managing Google Ads, Facebook Ads, TikTok Ads, and Amazon PPC campaigns.
Strong knowledge of PPC, eCommerce advertising, and conversion rate optimization (CRO).
Experience with Google Analytics, Facebook Pixel, and Amazon Advertising Console.
Hands-on experience with keyword research and audience segmentation.
Strong analytical skills with the ability to interpret data and optimize ad performance.
Excellent communication skills in English for client interactions.
Willing to work US-aligned hours or overlap with US time zones.

Nice to Have, but Not Mandatory

Experience managing YouTube Ads, LinkedIn Ads, or Snapchat Ads.
Knowledge of Amazon FBA, eCommerce product listings, and marketplace strategies.
Understanding of SEO and organic marketing strategies.
Basic graphic design or video editing skills for ad creatives.

Benefits We Offer:

Market Competitive Salary
Employee Well Being
Exposure to Work with International Clients
Career Growth and Learning Opportunities

Skills

Amazone FBA Knowledge Google Analytics Google Ads Words Google Ads Planning Digital Marketing Analysis Digital Marketing Management eCommerce Knowledge

Job Details

Industry:

Information Technology

Functional Area:

Advertising

Total Positions:

1 Post

Job Shift:

First Shift (Day)

Job Type:

Full Time/Permanent

Department:

Data Management

Job Location:

Lahore, Pakistan

Gender:

No Preference

Minimum Education:

Bachelors

Career Level:

Experienced Professional

Experience:

2 Years - 3 Years

Apply Before:

Mar 12, 2025

Posting Date:

Feb 11, 2025

Kansas Software Technologies

Information Technology · 11-50 employees - Lahore

At Kansassoft, we stand as a beacon of innovation and expertise in the realm of IT consulting. With a profound commitment to technological advancement, we specialize in providing bespoke solutions that drive digital transformation for businesses across diverse industries. Our seasoned team of professionals brings a wealth of experience in cutting-edge technologies. We thrive on crafting comprehensive strategies that not only optimize IT infrastructure but also unlock new avenues for growth and efficiency. From developing robust applications to architecting scalable businesses, we tailor our services to meet the unique needs and aspirations of each client.