Digital Marketing Specialist

Kohistan Builders & Developers

Islamabad , Pakistan

Apply Now

Posted 4 days ago 121 views Report Job

Kohistan Builders & Developers is seeking a skilled Digital Marketing Specialist to join our dynamic team. This role requires a creative and analytical individual responsible for developing, implementing, and optimizing digital marketing strategies across multiple channels. The ideal candidate will have a strong background in digital marketing with a focus on SEO, content marketing, and social media management. As a Digital Marketing Specialist, you will play a crucial role in enhancing our online presence, driving traffic to our website, and generating leads to support our business objectives. This position does not require managing a team, allowing you to focus on executing effective marketing initiatives independently. In this position, you will collaborate closely with cross-functional teams to create engaging content tailored to our target audience and analyze data to measure the effectiveness of your campaigns. Your insights will guide future marketing strategies to ensure that our campaigns resonate with potential clients while adhering to industry best practices. By leveraging various digital platforms, you will help us expand our brand awareness and achieve our marketing goals in an increasingly competitive landscape.

Responsibilities

Develop and implement comprehensive digital marketing strategies to increase brand visibility and engagement.
Conduct keyword research and implement SEO best practices to enhance organic search rankings and website traffic.
Create compelling content for blogs, social media posts, email campaigns, and other digital platforms to attract and engage potential clients.
Manage social media accounts and engage with followers to build a community around the brand.
Design and execute email marketing campaigns, ensuring targeted messaging and effective call-to-actions to drive conversions.
Analyze digital marketing performance metrics and prepare reports to assess the ROI of various campaigns.
Utilize CRM software to manage leads and customer relationships, ensuring timely follow-ups and conversion strategies.
Plan and execute paid marketing campaigns, including PPC and social media advertising, to enhance lead generation efforts.
Stay updated with the latest industry trends and digital marketing tools to continuously improve marketing effectiveness.
Collaborate with internal teams, including sales and design, to ensure alignment and cohesion in marketing efforts.