Digital Marketing Expert

Lenova Digital

Karachi , Pakistan

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Posted Dec 11, 2024 113 views Report Job

Responsibilities

As a Digital Marketing Expert, you will:

Develop and Execute Digital Strategies:
- Plan, create, and implement comprehensive digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
SEO and SEM Management:
- Optimize website performance and rankings through on-page and off-page SEO strategies.
- Manage PPC campaigns (Google Ads, Bing Ads) to maximize ROI.
Content Marketing:
- Collaborate with content creators to produce high-quality, engaging, and optimized content for blogs, social media, and websites.
- Develop content calendars to ensure consistent brand messaging.
Social Media Marketing:
- Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.).
- Develop creative strategies to increase engagement, followers, and conversions.
Analytics and Performance Tracking:
- Use tools like Google Analytics, Google Tag Manager, and social media insights to track and measure campaign performance.
- Provide actionable reports and insights to improve strategies continuously.
Email Marketing:
- Plan and execute email marketing campaigns using tools like Mailchimp or HubSpot.
- Optimize email performance through A/B testing and personalization.
Stay Updated with Trends:
- Monitor industry trends, tools, and best practices to keep strategies innovative and competitive.
Client/Stakeholder Communication (if applicable):
- Present campaign results, progress reports, and recommendations effectively to clients or stakeholders.

Requirements

Educational Background:

Bachelor’s degree or certification in Marketing, Business, or a related field (preferred but not mandatory).

Core Skills:

Proficiency in Google Ads and Social Media Ads (Meta Ads, LinkedIn Ads).
Hands-on experience with Google Analytics, Google Tag Manager, and SEO tools like Ahrefs, SEMrush, or Moz.
Ability to manage multiple projects and campaigns simultaneously while meeting deadlines.
Creative problem-solving skills and attention to detail.

Experience:

Proven track record in digital marketing with measurable results (e.g., increased traffic, leads, or conversions).
Portfolio showcasing successful campaigns or projects.

Preferred Qualifications:

Certification in Google Ads, SEO, or HubSpot.
Experience with tools like Canva, Adobe Photoshop, or video editing software for creative content development.
Familiarity with CRM systems like Salesforce or HubSpot.

What We Offer