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Posted Aug 28, 2024 205 views
PKR. 50,000 - 80,000/Month
As part of our growth focused marketing team, the PPC Specialist will play a crucial role in managing and optimizing our pay-per-click advertising campaigns to maximize ROI and contribute to our overarching marketing objectives.
Key Responsibilities:
- Design, develop, and manage PPC campaigns across multiple platforms such as Google Ads, Bing Ads, and social media advertising (Facebook, Twitter, Linkedin).
- Perform keyword research and analysis to identify opportunities for campaign optimization.
- Write compelling ad copy that aligns with our brand voice and campaign objectives.
- Monitor and analyze campaign performance using analytics tools such as Google Analytics and SEMrush, making data-driven decisions to optimize bid strategies and ad spend.
- Collaborate with the marketing team to align PPC strategies with content, SEO, and email marketing campaigns.
- Manage budgets effectively, ensuring all campaigns are delivered on time and within budget.
- Stay updated with PPC and SEM trends and best practices to continually improve campaign performance.
- Prepare detailed performance reports, providing actionable insights to senior management.
Qualifications:
- Bachelor’s degree in Marketing, Digital Media, or a related field.
- Proven experience managing PPC campaigns across various platforms, including Google Ads and Bing Ads.
- Strong understanding of analytics tools such as Google Analytics and conversion tracking.
- Excellent communication skills, both written and verbal.
- Ability to work independently and in a team-oriented environment.
- Strong analytical skills, with a data-driven mindset to interpret complex data and translate it into actionable strategies.
Desired Skills:
- Certification in Google Ads and Bing Ads is highly preferred.
- Experience in using PPC management tools like SEMrush, WordStream, or others.
- Understanding of SEO and digital marketing concepts that complement PPC campaign efforts.
- Creative skills for writing effective ad copy and testing new ad formats.
What We Offer:
- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and career advancement.
- A collaborative and innovative work environment
Skills
Job Details
Industry:
Functional Area:
Total Positions:
1 Post
Job Shift:
First Shift (Day)
Gender:
Male
Age:
24 - 35 Years
Minimum Education:
Bachelors
Degree Title:
Information Technology
Career Level:
Experienced Professional
Experience:
1 Year - 2 Years
Apply Before:
Sep 29, 2024
Posting Date:
Aug 28, 2024
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