Summary

I'm Amber, a skilled Digital Marketing and SEO Expert with extensive experience in Google and Social Media Ads, successfully assisting numerous clients in analyzing and conducting SEO audits, executing search campaigns using Google and Facebook advertising, and creating marketing campaigns to generate leads and drive traffic.

With detail-oriented and possess excellent communication skills, which have enabled me to help grow and improve business website performance and SEO strategy. By applying search engine optimization best practices to campaigns and building brand communities organically, I have made significant impacts across various industries, including real estate, healthcare, automotive, painting, construction, beauty, training, and business.

In addition to my core competencies, I have a strong background in:

My skills include:

• Search Engine Optimization SEO
• Digital Marketing Strategy Formulation
• Social Media Marketing
• PPC and all types of digital media paid campaigns
• Web Development
• Analytics, Tracking, and reporting


With a comprehensive approach to digital marketing and a proven track record of success, I am dedicated to helping your business enhance its online presence and achieve your marketing goals.

Projects

Past Project (Search Engine Optimization)

Experience

Company Logo
Digital Marketing Specialist | SEO
Omni Help
Dec 2021 - Present | Lahore, Pakistan

As a Digital Marketing Specialist with a strong focus on SEO, I bring a strategic approach to enhancing online presence and driving targeted traffic to Omni Help. With expertise in search engine optimization, I ensure that Omni Help\'s content ranks prominently in search results, effectively reaching those in need of assistance. My skill set spans keyword research, on-page and technical SEO, content strategy, and performance analytics, all aimed at boosting visibility and fostering meaningful engagement with the audience.

Company Logo
SEO Executive
Tecnomics International (Pvt.) Ltd
Nov 2021 - Present | Lahore, Pakistan

As an SEO executive and digital marketer, I\\\'m responsible for improving healthcare projects (telehealth) to increase web traffic. I\\\'m focusing on business leads, keyword research, and building links. As in Digital marketing, I\\\'m responsible for monitoring the company\\\'s digital media presence, and communities, ensuring regular updates, and regularly connecting with the audience on the organization\\\'s social media platforms. Additional duties vary depending on the client but often include implementing social media strategies, SSM monthly plans, and working as part of a team.

Company Logo
SEO Expert
Systronic IT Services
Oct 2020 - Oct 2021 | Lahore, Pakistan

As an SEO specialist, I manage over 10 projects simultaneously, overseeing all aspects of each campaign from inception to completion. This involves conducting comprehensive audits, implementing a variety of on-page and off-page optimization strategies, and continually monitoring performance. I generate detailed monthly reports and analyses to track progress and make data-driven decisions. Additionally, I maintain extensive checklists to ensure that all SEO factors are addressed, and I regularly update these checklists based on evolving industry standards and algorithm changes to ensure sustained success for each project.

Company Logo
SEO Agent
Fullduplex Tech
Jun 2018 - Sep 2020 | Lahore, Pakistan

As a search engine optimizer, I am responsible for maintaining the position on all search engines with developing link-building strategies. I also analyze keywords and SEO techniques the competitors are using.

Company Logo
Front End Development
Fullduplex tech
Jan 2020 - Mar 2020 | Lahore, Pakistan

I have done a 3-month internship in web designing and development (HTML, CSS, etc).  

Company Logo
Graphic Designer
Happii Pvt ltd
Aug 2017 - Mar 2018 | Lahore, Pakistan

I have worked here as a Graphic Designer and User Interface (UI) Designer. In my role as a UI Designer, I was responsible for applying interactive and visual design principles to websites and web applications, ensuring a positive user experience. My focus was on creating sites and applications that are both easy to use and engaging, seamlessly integrating functionality with aesthetics to enhance user interaction and satisfaction.

Education

ACTMA Institute
Certification, PHP Web Development‎
Programming, Web Development, Php
Completed
2019
Society For Education And Technology Lahore
Certification, Linux (REDH) Certificate‎
Red hat linus
Completed
2018
Society For Education & Technology Lahore
Certification, Graphic designing‎
Photoshop, coral draw, illustrator, indesign
Completed
2018
University of Education
Masters, Masters in Science, MSIT‎
Computer Science, Networking, Database Management
CGPA 3.5/4
2015

Skills

Expert Digital Marketing
Expert Google Analytics
Expert Google My Business listings
Expert Seo Expert

Languages

Expert Urdu
Intermediate English