Summary

Result-driven sales and marketing professional with a successful track record in launching four distinct products and expanding market presence in the building material and home decor industry. Accomplished 100 strategic displays across Pakistan, strengthening brand visibility, and led efforts to increase international market presence. Proven expertise in brand management, adept at handling customer queries, effective vendor management, and the development and distribution of sales promotional materials. Experienced in leading the sampling activities both nationally and in the international market to drive sales and market penetration

Projects

Askari 4 & 5 Housing Project

Experience

Company Logo
Sr. Sales & Marketing Officer
AL-Noor Lasani MDF Division
Nov 2019 - Present | Karachi, Pakistan


Product Launch: Successfully launched and promoted four distinct MDF products, enhancing market penetration and driving revenue growth.
Market Expansion: Strategically placed and managed over 100 product displays nationwide, significantly increasing brand visibility and sales.
Customer Engagement: Directly interact with diverse customer segments, including households, architects, builders, walk-in customers, interior designers, and corporate clients, providing in-depth product knowledge on MDF sheets and showcasing display kitchens and bookshelves.
Order Processing: Efficiently prepare quotations, take orders, and process sales transactions to meet customer needs.
Timely Delivery Coordination: Collaborate with the dispatch department to ensure timely delivery of products and samples, maintaining high customer satisfaction.
Production Team Collaboration: Work closely with the production team to ensure timely lamination of MDF sheets against customer orders, ensuring quality and adherence to schedules.
Sales Promotional Material: Develop and distribute effective marketing collateral, such as brochures and catalogs, to engage and convert potential customers.
Sampling Activities: Lead national sampling initiatives, delivering product samples to prospective customers and design professionals.
Brand Management: Oversee brand management strategies to ensure a consistent identity, strengthening market presence.
Vendor Relations: Build and maintain strong relationships with suppliers to ensure a reliable supply chain and product availability.
Sales Reporting: Regularly report to the National Sales & Marketing Manager on sales performance, market trends, and customer feedback, ensuring alignment with overall business objectives.
Presentation Skills: Create engaging PowerPoint presentations to effectively convey product information and sales strategies.

Education

DHA Suffa University Karachi
Masters, Masters in Business Administration, MBA‎
Marketing
2018

Skills

Intermediate Administrative Management 
Beginner Advertising
Beginner Analytical Skills
Beginner ATL
Beginner B2B Business Development
Beginner B2B Marketing
Beginner B2B Marketing Strategies
Beginner Binding Knowledge
Beginner Brand Activation
Beginner Brand Advertising
Beginner Brand Awareness
Beginner Brand Growth
Expert Brand Management
Beginner Branding Skills
Beginner BTL Activations
Beginner Business Development
Beginner Business Development Process
Beginner Business Development Strategies
Beginner Calls Management
Beginner Campaigns Handling
Beginner CFDs
Beginner Client Acquisition
Beginner Client Acquisition Skills
Beginner Client Dealing
Beginner Client Dealing 
Beginner Client Relations Management
Beginner Client Relationship
Beginner Client Relationships
Beginner Close Attention to Detail
Beginner Cold Calling
Beginner Communication
Beginner Communication Knowledge
Beginner Communication Skills
Beginner Communicator Skills
Beginner Community Engagement
Beginner Community Outreach
Beginner Compliance Investigations
Beginner Configuration Switches
Beginner Conflict Management
Beginner Content Creation
Beginner Content Marketing Skills
Beginner Content Wiring Skills
Beginner Content Writing
Beginner Convincing Power
Expert Coordination Skillss
Beginner Coordinaton Skills
Expert Corporate Marketing
Beginner Corporate Marketing
Beginner Corporate Sales
Beginner Corporate Sales Management

Languages

Expert English