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Summary
As a seasoned Digital Marketing Specialist with over three years of experience, I excel in social media marketing, SEO, Google Ads, and digital advertising. My certifications in Social Media Strategy, Google Analytics, Google Ads, and LinkedIn Marketing underscore my expertise in optimizing impactful campaigns. Currently pursuing a Master’s in Commerce with a focus on Business and Marketing, I have also completed a Digital Marketing course on Udemy and hold certifications in essential soft skills from Google. My background in banking, combined with digital marketing expertise, provides me with strong analytical skills, team management experience, and effective communication abilities. Proficient in tools like Asana, Slack, HubSpot, and Zendesk, I balance strategic thinking with execution to consistently deliver measurable results for growth-driven businesses.
Experience
Digital Marketing Specialist
Crafted and executed comprehensive digital marketing strategies to drive brand awareness and lead generation in the US region.
Designed and implemented paid social media campaigns across Facebook, Instagram, LinkedIn, and TikTok to boost engagement and conversions.
Optimized website visibility and ranking through keyword research and effective SEO tactics, driving organic traffic and lead generation.
Executed PPC Google Ad campaigns to generate high-quality leads and tracked performance using Google Analytics.
Social Media Manager
Led cross-channel social media campaigns driving brand awareness, lead generation, and ROI growth for clients across UK, USA, and Canada.
Developed data-driven marketing strategies leveraging PPC, SEO, influencer partnerships, and Hubspot automation.
Created engaging content using ChatGPT and Canva, boosting engagement and conversions.
Analyzed performance metrics to optimize marketing strategies, enhance client satisfaction, and drive business growth.
Digital Marketing Officer
Developed and executed multi-channel social media campaigns across USA and Australia, driving lead generation, engagement, and website traffic.
Managed Google Ad campaigns, including Shopping Ads, utilizing PPC strategies to optimize ROI and conversion rates.
Implemented effective SEO techniques, including site audits, on-page and off-page optimization.
Utilized marketing automation tools like Hubspot and Buffer to streamline client campaigns and drive business growth.
Officer Trade - Export
Coordinated and managed trade operations, utilizing Oracle to streamline and record all trade activities.
Collaborated with State Bank of Pakistan representatives to address trade-related issues, ensuring compliance with regulatory requirements.
Worked closely with cross-border importers and exporters, facilitating international trade and ensuring adherence to Islamic banking principles.
Maintained accurate records of trade transactions, documentation, and compliance activities, highlighting data management and record-keeping skills.
Digital Marketing Intern
Assisted in developing social media marketing campaigns to boost brand awareness and engagement.
Conducted market research and analysis to inform marketing strategies and campaigns.
Created engaging social media content to drive engagement and conversions.
Supported email marketing and SEM efforts to drive targeted traffic and maximize ROI.
Email Chat Representative
Delivered exceptional customer service and support to USA customers via email, chat, and voice calls.
Responded promptly and professionally to customer inquiries, utilizing active listening skills to understand their needs.
Collaborated with cross-functional teams to address customer concerns, drive process improvements, and enhance the overall customer experience.
Maintained accurate and detailed records of customer interactions in the CRM system, ensuring data integrity and facilitating informed decision-making.
