Summary

Experienced B2B/Digital Sales Professional with a track record of over 10 years, dedicated to serving in the dynamic realm of e-commerce. I have the privilege to contribute to the world's largest and pioneering B2B entity, Alibaba Group, and have demonstrated a versatile skill set that spans multiple industries and regions.

My leadership journey includes overseeing a diverse team of over 50 associates, spanning sales, service, and marketing functions. This comprehensive leadership experience underscores my capacity to manage multifaceted operations and cross-functional teams. I have a history of driving collaboration and synergy among these distinct areas, orchestrating seamless coordination, and aligning strategies to achieve overarching organizational objectives.

My career has encompassed engaging with global markets, requiring me to adapt to different time zones, including day and night shifts, to effectively reach clients in China, Australia, Canada, USA & Pakistan. I have harnessed this experience by working in different B2B brands such as Tradekey, Eworldtrade, and Exporthub, each presenting unique challenges and opportunities.

In addition to my B2B expertise, I have leveraged my skills in digital sales across various platforms, including TKDigitals, Logo Design Office, LogoNado, VidNado, VIPDigital Marketing, LogoMines, SEONado, and more. I understand that digital sales demand precision and adaptability, with the ability to strike swiftly to capture opportunities

My strengths lie in both patient selling, which is crucial in the B2B domain, and rapid selling, essential in the digital landscape. I have honed my expertise in high selling, up-selling, and cross-selling, consistently achieving and surpassing sales targets. What sets me apart is my agility to seamlessly transition from front-line sales to providing support, based on the needs and objectives of the business, ensuring a comprehensive approach to sales and customer satisfaction.

Projects

ExportHub
TKDigitals

Experience

Company Logo
Regional Manager (Sales)
Alibaba International Ltd.
Mar 2021 - Present | Karachi, Pakistan

I have been entrusted with several critical responsibilities that underscore my proficiency in driving organizational growth and success. My achievements include:

Market Expansion: I have been tasked with spearheading WebExcels' market penetration efforts in Pakistan, resulting in a substantial increase in sales volume.


Sales Target Attainment: Demonstrating a proven ability to meet and exceed targets, I have ensured that the sales and retention teams consistently achieve their monthly, quarterly, and yearly objectives.


Recurring Revenue Growth: I have played a pivotal role in the development and growth of a recurring revenue model, significantly elevating the annual revenue percentages.


Strategic Collaboration: My role has required close collaboration with the Head of Department in Pakistan (HOD Pakistan) and the Head Office in Hangzhou, fostering effective communication and alignment of strategic initiatives.


Strategic Planning: I have been responsible for devising innovative strategies and marketing plans to enhance the organization's market positioning and expand its reach.


Engagement and Outreach: I have organized and conducted webinars, online and offline meetings, as well as public speaking sessions to engage with potential clients and industry stakeholders.


Marketing Campaigns: I have actively partnered with the Marketing team to initiate and manage various paid campaigns, including Social Media Marketing (SMM) and Pay-Per-Click (PPC), aimed at generating leads and increasing brand visibility.


Diversified Channels: My role has encompassed exploring and cultivating new channel sources and collaborations, including engagements with governmental agencies, logistics providers, and marketing agencies, thereby diversifying our network and enhancing market presence.


Project Leadership: I have taken a leadership role in initiating and executing various projects aimed at maximizing profit and loss (PNL), contributing to the overall financial success of the organization.

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Co-Ceo & Founder
S-Square Productions
Jan 2012 - Present | Karachi, Pakistan

• Co-Ceo & Founder
• Involved in Audio/Video Production
• Mixing, Mastering and background scoring
• Contributing expertise in Casting, Directing, Script-writing
• Played several characters as an Actor
• Have made several projects for firms, competitions and T.V
• Composing Jingles, voice-over for different clients

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Senior Manager
TechNado
May 2017 - Feb 2021 | Karachi, Pakistan


Served duties as Senior Associate Manager.
Responsible to built a new B2B/Digital service platform to generate revenue.
Highly involved with Senior management, Project manager, HOD, CEO to line up all necessary areas.
Making plans for generating leads, ensuring sales closing.
Making analysis with other B2Bs and implementing new strategies to make a difference.
Coordinating with internal resources and third parties for the flawless execution of project.
Motivating sales team, supporting as a backbone, maintaining positive attitude and decorum.
Measure project performance using appropriate systems, tools and techniques
Perform risk management to minimize project risks.
Create and maintain comprehensive project documentation

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Senior Business Consultant
Abtach
Dec 2016 - Apr 2017 | Karachi, Pakistan

• Joined as Senior Business Consultant.
• Selling B2B, Digital marketing products and Digital media services.
• Lead Generation and Selling B2B memberships.
• Lead Generation and Selling Website services (Standard and E commerce).
• Lead Generation and Selling Google SEO (White Hat SEO) Google SEM (Adwords, PPC)
• Lead Generation and Selling Video Animations (2D/3D, Whiteboard, Expalanatory, Motion)
• Lead Generation and Selling Social Media Marketing (Facebook, Twitter, Linkedin, Google+)
• Lead Generation and Selling Logo, Labels, Brochures, Stationary
• Understanding of Digital strategy to fit into clients’ needs and KPI’s.
• Presenting the value of our solutions to small, medium, large sized business
• Manage sales activity and pipeline to meet and exceed monthly sales goals.
• Deep theoretical understanding of variety of B2B services.

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Senior Executive
TKDigitals - TradeKey Pvt. Ltd.
Sep 2013 - Nov 2016 | Karachi, Pakistan

• Selling Digital marketing products and Digital media services.
• Generating Leads from internal database.
• Generating Leads from external resources like (Upwork, Freelancer) etc.
• Engaging customer needs and provide with the suitable solution.
• Maintaining healthy relation with customers for future Cross selling, up selling.
• Lead Generation and Selling Website services (Standard and E commerce).
• Lead Generation and Selling Google SEO (White Hat SEO) Google SEM (Adwords, PPC)
• Lead Generation and Selling Social Media Marketing (Facebook, Twitter, Linkedin, Google+)
• Lead Generation and Selling Logo, Labels, Brochures, Stationary

Company Logo
Senior Executive
TradeKey Pvt. Ltd.
Sep 2013 - Nov 2016 | Karachi, Pakistan

• Senior Executive and Acting Team Lead Looking after China Sales Domain selling B2B Membership.
• Handling database of over 9 Million registered customers.
• Presenting the value of our solutions to small, medium, large sized business.
• Manage sales activity and pipeline to meet and exceed monthly sales goals.
• Expert in high end selling, Up selling, Quick selling.
• Conducted sales calls with existing and new customers.
• Identified customer needs and preferences.
• Developed relationships with customer base.
• Conducted market research on competing firms.

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Sound Engineer/Manager
Base Rock Cafe
Dec 2010 - Jun 2014 | Karachi, Pakistan

• Sound Manager/Engineer.
• Handle Live Concerts sound.
• Live performance recording (Audio/Video)
• Promoting Social Media Page.
• Sound Mixing, and Mastering,
• Hosted many open mic events.
• Performed with several professional artist as session player.
• Manage more than 500 Live concerts including Gigs/Jams/Open mics
• Expert in handling multi-layer recording to record every instrument or vocals Individually.
• Promote new talent and helped launching many new musician to main stream.
• Handle side events (Corporate gatherings, Karaoke, Private functions) etc.

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Sr.Executive
Axact
Feb 2013 - Jul 2013 | Karachi, Pakistan

• Joined as Executive
• Responsible for the sales activities in UK, Gulf and
• European Region to current and Potential Clients.
• Providing a professional, high quality and Seamless Customer Support via Verbal and Non-Verbal Means.
• Identify Potential Sales Prospects and calling them to secure the sale.
• Follow-up on New leads and generate referrals from existing clients to meet the allocated target.

Education

Indus Institute of Higher Education
Bachelors, , ‎
Marketing
2014
Govt. Degree College
Intermediate/A-Level, Faculty of Science (Pre-Engineering), ‎
English, Langauge (Urdu)
Grade B
2007
National High School
Matriculation/O-Level, Matric in Science, ‎
Computer Science
Grade A
2005

Skills

Expert B2B Manager
Expert Business Development
Expert Call Headlining
Expert Competitor Analysis
Expert CRM Command
Expert Direct Sales
Expert End to End Sales
Expert Founds Management
Expert Leadership Skills
Expert LinkedIn API
Intermediate Logo
Expert Managing Complex Sales
Expert Managing Large Teams - 20+ People
Expert Managing Midsize Teams - 5 to 20 People
Expert MarketAssessment
Expert Quality Control Cutting
Expert Sales Conversion
Expert Sales Growth
Expert Serving Sales
Expert Team Building
Expert Team Management
Expert Team Mentoring
Expert Web Traffic Metrics Knowledge
Expert webinar

Languages

Expert English
Expert Urdu