Summary

Solutions-driven Business Analyst and resourceful Sales & Marketing strategist with 5 years of experience in developing a productive marketing strategy, analyzing business operations, and delivering process innovations to attain business goals. Adept at conducting research and preparing market studies, conducting marketing research, performing risk analysis, competitive business intelligence, and implementing cutting-edge technological solutions. Seeking opportunities to function as a Business Analyst and transform company practices into fresh, cost-effective solutions leading to more efficient operations.

Looking for an opportunity in my home country.

Projects

DigMonsters Pakistan

Experience

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Sales & Marketing Strategist
Whyndm Group - Microtel Hotel
Feb 2016 - Present | Lincoln, USA

Responsible for managing strategic marketing solutions for the Microtel Inn & Suites by Wyndham, Develop relationships with agencies to execute national and regional campaigns including partnerships, promotions, brand programs, online and on-property materials. Work with teams (eCommerce, email, operations, affiliate marketing, paid media, revenue management, etc.) to optimize our marketing channels in order to drive direct bookings, and keep messaging in line with our brand positioning. Generate brand awareness through non-traditional media campaigns among target consumer groups, and enhance social media presence across all platforms.

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Business / Marketing Analyst - Remote
DigMonsters
Jan 2016 - Feb 2017 | Houston, USA

Business Analyst (Remote)

• Measure and analyze marketing campaigns to understand how marketing channels can be improved • Utilize analyses to inform and influence Marketing Team's performance • Develop automated reporting and measurements for Marketing channels; capture full spectrum of the customer journey from impression to engagement and conversion • Develop and improve daily & monthly forecasting models • Partner with Marketing Team to identify priority analyses to improve results of future marketing campaigns • Advise on how to leverage marketing channels to meet growth targets and marketing performance objectives • Develop marketing analytics focused on finding creative solutions to analysis, reporting etc. • Rectify errors and provide solutions to IT team as per customer demands and market trend.

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Health Insurance Representative
MetLife - ALICO
Nov 2014 - Apr 2016 | Dubai, United Arab Emirates

Sales & Marketing Representative

• Awarded “Top Sales performer” with 1M portfolio of strong clients for long term • Attended seminars and programs to learn about new products and services while train new sales trainees • Answered customer inquiries regarding coverage levels and informed them of policy enhancements to ensure customer satisfaction. • Reduced risk factors for employees by delivering excellent presentations on insurance program • Reviewed data on insurance applications to insure the proper rate is implemented • Maintained professional and dedicated relationship with clients to inform them with their best options • Customized insurance programs to suit individual customers, often covering a variety of risks • Developed marketing strategies to compete with other individuals or companies

Education

Bellevue University
Masters, Masters in Business Administration, Masters in International Marketing‎
Marketing
CGPA 3.5/4
2018
Limkokwing University of Creative Technology
Bachelors, Bachelors in Business Administration, Bs Hons in International Marketing‎
Marketing (Brand Management, Consumer Behavior), Public Marketing
CGPA 3.7/4
2014

Skills

Expert Branch Support.
Expert Business Development Process
Expert Financial and Budgeting Skills
Expert Leadership Development
Beginner Motivational Communication Skills
Expert Public Affairs
Expert قيادة المبيعات والتسويق
Expert علم الأشعة البعادي

Languages

Beginner Arabic
Beginner Malaysian
Expert Urdu
Expert English