Crop Picture
NOTE: Do not upload any image that violates our Picture Policy. Doing so will result in the removal of the concerned image without prior notification.
Summary
Experienced Digital Marketing Professional with extensive experience in building, maintaining, and running successful digital marketing campaigns. Working within the Marketing &Communications team, the role involves developing the online marketing strategy as well as hands on delivery and execution.
- Creating and updating digital marketing strategies that willsupportthe organization to achieve its aims as part of the overall Marketing and Communication plans
- Reviewing new technologies and keeping the company atthe forefront of developments in digital marketing
- Using appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity
- Developing and managing digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
Projects
Experience
Senior Project Manager
Assistant Manager Digital Marketing
Handling digital marketing campaigns' budget of more than Rs. 2 million /month
Facebook, Instagram, Google, Twitter and LinkedIn Advertisement
Weekly Reports on Ads Performance &ROI evaluation
Having strong grip on numbers (finance), public dealing and human resource developmentinitiatives
Suggesting improvements for Digital Marketing: internal architecture, identifying content gaps and communicating any new content opportunities
Branding, advertising, marketing &TVC production for Dancom Pakistan and sister companies
Optimizing Google analytics to track revenue performance of existing campaigns
Conducting keyword research based highly relevant and trafficked keywords.
Organizing and planning the community management on social media: LinkedIn, Twitter, Facebook, Google and Pinterest accounts
Facebook live coverage and ensuring digital engagement with target audience/customers
Coordinating exhibitions and stall activities with team, vendors and designers
Coordinating with the web developmentteam for integrating audience-tracking, ROI Evaluation, remarketing and contentstrategic digital marketing
Digital Marketing Strategist
Sponsored marketing on Social Media platforms
Handling Facebook Accounts
PR building and customer handling
Weekly Reports on Ads Performance & ROI evaluation
Weekly/ Monthly Audit report working with Finance Team
Coordinating with Line Manager designing and implementing work flow of Business Development Executives
Social Media Marketing/ HR Officer
Organized and planned the community management on social media: LinkedIn, Twitter, Facebook, Google+, Pinterest accounts
Handling Facebook Accounts
Sponsored marketing on Social Media platforms
Aligning Interviews and shortlisting New hirings
Data Entrying recruitments
