Report and write feature articles on current trends in financial services such as embedded finance, challenger banks, financial ecosystems and the mainstreaming of cryptocurrency. Develop source network and relationships with financial leaders and experts from leading financial institutions like JP Morgan Chase, Goldman Sachs, Visa, Mastercard and Square. Research and report on several stories per week with tight, concurrent deadlines.

Created, produced, edited and published content on MSF Pakistan’s social media channels, ensuring that it reflected MSF's mission and values and was optimized for national and international audiences and distribution channels. Developed and implemented strategies for the growth of social media audiences. Designed and coordinated paid social media campaigns and undertook daily monitoring of traditional local media (radio, television and newspapers). Translated and transcribed relevant publications into English. Undertook daily monitoring of MSF social media channels and of key topics on social media platforms, responded to problematic content and created reactive strategies. Gathered data to measure and inform the constant improvement of MSF Pakistan’s digital presence. Communications crisis management as needed in particular with social media monitoring.Organization of conferences and other communications events, and their coverage on digital platforms. 

Developed material for the Brookings Doha Center website, social media channels, research and promotional publications for global consumption. Created innovative and authentic design solutions across multimedia platforms in compliance with company aesthetics and brand standards.Managed multiple design projects with tightly controlled deadlines in coordination with local and overseas departments and stakeholders.Minimized overall design costs and liabilities with the production of sustainable and culturally attuned designs in Arabic and English.Restructured and improved graphic design templates through quality control and enhanced design strategy and technique. to maximize user interactivity across different media.

Thoroughly researched and generated daily news analysis reports about Qatar’s foreign policy in relation  to the recent Gulf blockade. Authored news articles for the company website regarding diplomatic developments in the GCC  and MENA region. Provided current up to date solutions to disperse independent policy research.Developed continuous  flow of multimedia and graphic design content for traditional and new media networks. Produced  and edited video content for promotions, events, podcasts and interviews. Functioned as assistant editor on the Brookings Doha Center website vetting material for publication, copyediting and CMS management. Delivered social media scripts reaching more than 254K followers, successfully targeting public   policy influencers, researchers, students, political and non-profit audiences.

Authored and edited hard news, features, opinion pieces and multimedia scripts reaching  more than 4K followers. Created responsible, libel free investigative content with ethical consideration of sources and  vulnerable communities.Utilized innovative production techniques for multimedia content such as Knight Lab resources for effective storytelling. Proposed and streamlined editorial content, multimedia proposals and organizational changes to  reflect current millennial interests and trends. Interviewed and cultivated long standing professional relationships with key public officials,  social workers, academics, human rights organizations, artists, cultural influencers and migrant laborers  for investigative pieces and magazine content. Instructed junior reporters in video, data visualization and photography editing workshops.