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Summary
I have good professional experience in the internet marketing business, including search engine optimization (SEO), search engine marketing (SEM) / PPC advertisement and affiliate marketing (from both sides, affiliate amp merchant). I have a logical mind and a thirst to dig deeper and to know what exactly lies at the back end. I have the ability to ponder over scattered knowledge and reorganizing that to find new facts.
Experience
Sr. Digital Marketing Specialist
- Managing company's top tier Marketplace accounts (Amazon, eBay, Sears) along with secondary stores. (a total of 11 stores)
- FBA: Initiating full FBA process, Provide instructions to warehouse and upload final box information in Amazon dashboard. (Sent 35+ shipments. Most of them in pallets)
- Responsible for Pricing of products at various marketplace channels, and keep check on different channel policies
- Special pricing for Sale offers and Discount codes, create coupon codes.
- Responsible for creating sales reports, and other data related reports to analyze sale trends, top performing products and expenses
- Newsletters: Deciding themes, generating requests for content and creatives and sending newsletters
- Act as first point of contact if any unique issue arises related to products/ online stores.
- Work closely with other teams and help team members wherever possible.
- Worked as Alternate Affiliate Account Manager and provided key suggestions using my experience.
- Using my Computer science degree knowledge, provide valuable feedback on new proposed development projects.
Achievements:
* Increased marketplace revenue by 1000% (10 times), aiming to set new target of 2000% growth from my starting point.
* Developed pricing model for company products, which is being applied on various accounts/stores
* A-to-Z working knowledge of all company processes related to website (CMS)
* Started FBA, established processes and created help documents.
E-Marketing Specialist (Amazon Marketplace, eBay Sears)
1. Affiliate Management
2. eCommerce
3. Comparison Shopping Engines
4. Data Feeds
5. Multi-channel Retail
6. Amazon
7. eBay
8. Affiliate Networks
9. SEO
10. PPC
11. SEM
12. Keyword Research
13. Google Webmaster Tools
14. CMS
15. Wordpress
