Key Responsibilities
o Marketing:
▪ Coordinate with Marketing Manager for each and every campaign.
▪ Making list of products as per campaign with collaboration with Marketing.
▪ Create and generate proposals and ideas to enhance business.
▪ Maintaining ROI report of each and every campaign
▪ Responsible for sales growth and Business management.
o Website Development:
▪ Testing of newly developed options of website.
▪ Regularly monitoring the sites UI/UX issues.
▪ Building a mechanism for post purchase customer feedback
▪ Monitor site performance.
▪ Coordination with developers.
▪ Updating Price/Stock.
▪ Responsible for Listing of products and inventory on E-Commerce Platform.
▪ Managing customer data base.
▪ Forecasting and planning to ensure that top sellers and key SKUs are available all the time at the website.
o Team:
▪ Supervision of E-commerce team, assigning task and evaluating performance of each team member.
▪ Succession planning of the department
▪ On-job training and proposing career growth and learning opportunities for the team
▪ Training team toward up-selling across all customer touch points
▪ Building a daily work report for the entire department to ensure maximum productivity of each team member.
▪ Timely updating online staff for each and every campaign
o Customer Experience:
▪ Ensure smooth and friction free customer experience from order placement till delivery
▪ Ensure that all customer touch points are being attended in a timely manner
▪ Develop prioritize and drive numerous initiatives aimed to grow customer data base
▪ Approving customer reviews from Back-end
▪ Ensuring that customer using request a book service is getting timely response and delivery of orders.
▪ Mining customer data to see which customer have not purchased for a long time and organizing cold call to retain customer
▪ Coordinating with Finance for smooth refund process.
o Fulfillment:
▪ Ensure that customer order fulfillment SOPs and TATs are being followed
▪ Coordination with all 3rd party logistics and courier partners
Key Responsibilities
o Marketing:
▪ Coordinate with Marketing Manager for each and every campaign.
▪ Making list of products as per campaign with collaboration with Marketing.
▪ Create and generate proposals and ideas to enhance business.
▪ Maintaining ROI report of each and every campaign
▪ Responsible for sales growth and Business management.
o Website Development:
▪ Testing of newly developed options of website.
▪ Regularly monitoring the sites UI/UX issues.
▪ Building a mechanism for post purchase customer feedback
▪ Monitor site performance.
▪ Coordination with developers.
▪ Updating Price/Stock.
▪ Responsible for Listing of products and inventory on E-Commerce Platform.
▪ Managing customer data base.
▪ Forecasting and planning to ensure that top sellers and key SKUs are available all the time at the website.
o Team:
▪ Supervision of E-commerce team, assigning task and evaluating performance of each team member.
▪ Succession planning of the department
▪ On-job training and proposing career growth and learning opportunities for the team
▪ Training team toward up-selling across all customer touch points
▪ Building a daily work report for the entire department to ensure maximum productivity of each team member.
▪ Timely updating online staff for each and every campaign
o Customer Experience:
▪ Ensure smooth and friction free customer experience from order placement till delivery
▪ Ensure that all customer touch points are being attended in a timely manner
▪ Develop prioritize and drive numerous initiatives aimed to grow customer data base
▪ Approving customer reviews from Back-end
▪ Ensuring that customer using request a book service is getting timely response and delivery of orders.
▪ Mining customer data to see which customer have not purchased for a long time and organizing cold call to retain customer
▪ Coordinating with Finance for smooth refund process.
o Fulfillment:
▪ Ensure that customer order fulfillment SOPs and TATs are being followed
▪ Coordination with all 3rd party logistics and courier partners
Achievements:
o Reports:
▪ Maintained automated Campaign and Daily Sales Report to minimize manual report generation and errors.
o Campaign:
Karachi Literature Festivals
• Assortment of 700+ SKUs uploaded on website
• 100+ Orders in 3 days

*Key Responsibilities*- AnalyticsCreating Sales Reports for Reviews & Analysis.Creating Industry Reports for Review & Analysis.Coordination with Other department for Data maintenance and Sharing.Submit Sales and Trend Analysis Reports to higher management in comparison of their Set Targets and ROI- Key Accounts ManagementDeveloping a solid and trusting relationship between major key clients and companyExpanding relationships and onboarding new clientsIn-depth understanding of company key clients and their position in the industryPlanning and presenting reports on account progress, goals, and quarterly initiatives to share with team members,stakeholders.*Primary responsibilities*-AnalyticsPerformance Evaluation of Retail Outlets Across PakistanGraphical Presentation of Data to BODs, Directors, MD, SGM, & GM for Retail Network of PakistanGrouping of Information obtained from Sales Team & Retail Development TeamFeasibility and Potential Analysis of New Inductions-Key Account ManagementEnsure the correct products and services are delivered to customers in a timely mannerServe as the link of communication between key customers and internal teamsResolve any issues and problems faced by customers and deal with complaints to maintain trustPlay an integral part in generating new sales that will turn into long-lasting relationships*Secondary responsibilities*OGRA CorrespondenceSales Analysis for OMC Products (Lubricants, HSFO, PMG, HSD)Maintaining Dashboards for better understanding of Raw Data.Product wise Segregation of Yearly Sales Volume for Sales TeamReviewing KPIs of Marketing PerformanceRefinements of Variable such as Nozzle Potential and Sales Indicator.*Additional Responsibilities*Coordinate and facilitate Marketing department for Sales.Coordination with all regions and Major Clients for daily issues (Product issue & TL movement)Follow up with Retail customers for recoveriesOther responsibilities as directed by GM – Marketing.

1. Monitor and Forecast Marketing / Sales Trend; highlights opportunities for new initiatives and promotion.
2. Convert complex data finding data into text, tables, graphs and data visualization.
3. Works with internal department to present clear reports to the management.
4. Campaign Trackers / Dashboards.

1) Supervising Overall Pakistan Retail Operation for smooth selling of Products.
2) Identified inefficiencies and implemented process improvements in areas such as Sales, Claims, and MIS
3) Recruited, Hired and Trained New Employee for the department.
4) Manage and Interpret Huge Sales Data.
5) Increased overall efficiency and reduced charge backs by 20% by providing backup support to the managers and co-workers.
6) Coordinated, developed, and scheduled deliverables to clients meeting time critical deadlines
7) Leading 2 NIRs (New Initiative Request) for: Web Portal Mobile Application

1. Responsible for floor Service Levels and managing a team of 15 Service Ambassadors
2. Successfully achieved required team results to ensure customers experience levels are met
3. Key team member formulating training sessions and trained 4 batches of 40 work from home team members
4. Active member of the team to execute, manage and monitor different campaigns for E-Com
5. Regular counseling and mentoring of team members to learn and improve their skills
6. Supported HR in recruitment drive for Work from Home project
7. Taking proactive measures to ensure all queues are managed properly
8. Conducting monthly performance management sessions with all team members
9. Responsible to gauge and compute the monthly KPI reports and Payroll.

1. Key Team member of Quality Circle team for process improvement in Yayvo.com
2. Promoted to Coordination Desk upon consistent performance within 8 Months duration
3. Received numerous WOW stories appreciations from higher management fordelivering beyond customer expectations
4. Meeting and exceeding customer expectations upon every interaction
5. Gathering vendor insight for facilitation desk to ensure that orders are executed within timelines
6. Working on Customer queries and new project workflow strategies
7. Daily interact and having close coordination with operations for smooth execution of shipment life cycle