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Summary
Ambitious and driven Communication, public relations strategist with extensive experience directing PR campaigns in both agency and in-house settings. Proven success developing, managing and implementing media strategies and measuring results across traditional media and digital channels. Bring to the table a strong network of global media contacts. PR Skills
Campaign Development
Press Releases & Press Kits
Relationship Management
Media Relations
Strategic Messaging
Budget Management
Social Media Campaigns
Crisis Communications
PR Performance Metrics
Experience
Corporate Communication Manager
Work Experience
07/2017-To Present
TRP Limited Islamabad, Pakistan.
Corporate Communication Manager
Oversee public relations activities and communications including press releases, social media, company literature, editorial calendars, articles, announcements and media kits. Translate complex financial concepts into crisp, jargon-free messages that speak to target audiences.
Devised and implemented Public Relations campaigns.
Improved organization's corporate image.
Promoted customers loyalty and brand awareness.
Focused on internal and external presentation of the organizations to all its key stakeholders.
Built a favorable brand image with customers, prospects, employees and the public.
Grew new accounts by 17 by creating and implementing a social media
productivity plan.
Managed communications for launch of tracking-product, adopted by 70 of clients.
Achieved a 12 account increase in the under-35 age demographic. Created a youth marketing strategy and trained communications specialists on how to write for this age group.
Established and nurtured relationships with media reps across all major news outlets.
Coordinated brand response in crisis situations by placing executive interviews and commenting online
