Handling JazzCash portfolio and closely working with the brand team to manage all their marketing-related affairs, efficiently leading all campaigns, and ensuring that the brand promise is effectively communicated through the campaigns.

Managing UFONE portfolio and involve in all aspects of ATL & BTL campaigns creation from creative conception, production & post-production and also working closely with client to identify their needs, challenges and provide solutions-oriented campaigns.Campaigns worked on:• Super Card Gold Campaign 2020• Super Card Plus Thematic 2020• Super Card Plus Campaign - Unlimited Facebook• Super Card Campaign (Budget Vs Befikri)• FCA (New Sim) Campaign - Free Whatsapp and Facebook• Network Thematic 2019• Cricket World Cup 2019 (Super Family)• PSL 2020 (SCP, WIP and FCA)• Sim Revival Campaign• KPK Football Tournament• DIRBS Campaign

• Managed Brand Marketing & Corporate Communication Campaigns, Media, Events, and Promotional Activities.
• Analyze the Brand Positioning and Development of Marketing Communication Strategy.
• Translate Brand Strategy into actionable go-to market plan.
• As a team Lead, worked with the Creative and Design Team to develop and execution of the ATL & BTL concepts that fuel the brand growth.
• Drive Design, Research, Media and Video Production Team and enforce brand guidelines across all touch points.
• Coordinated with content and Art team for the development of Information Material, Annual Report, Newsletters, Achievement Reports and other communication material.
• Managed Events, Seminars and Participated in the Trade Exhibition as a face of the brand and inform to target audience about the brand product and services.
• Handled Marketing Budgets and Monitored Marketing Campaign Costs.
• Prepared Print, Electronic, Digital and OOH Media Plan according to brief.
• Prepared Social Media strategy, managed their Social Media pages and coordinated with Digital Agencies for show the strong presence of brands on digital media.
• Managed BTL Vendors and Activation Agencies for OOH Campaign.

• Worked with dedicated Creative & Design Team for the development of Advertising Campaigns, IEC Material etc.
• Presented Campaign Ideas to Senior Management.
• Managed brands ATL, BTL and TTL Campaigns on National and Regional Level.
• Execution, Monitored and Evaluation of Marketing Campaigns.
• Closely worked with various production houses for the development of TVCs, DVCs, Social Media Videos, Documentaries, Instructional Videos, Infomercial, Testimonials, scrolls, and other material as per concept.
• Closely monitored wide range of Designing and Printing material deadlines, supervised and ensured that all client deliverables exceed expectations.
• Managed Events and Seminars on National and Regional level with the guidance of Marketing Manager.
• Planned of marketing related promotional Activities with the consultation of Senior Management and successfully implementation of these activities
• Prepared Methodology, Work Plan and Time Sheet for Marketing Campaigns, Promotional Activities and Events.
• Engaged the Print and Electronic Media to cover the whole event.
• Handle Social Media Activities and also play a role as a community manager to given the response to user questions on online platform.
• Report Writing.

• Managed day-to-day brand marketing department activities.
• Managed brands ATL and BTL Campaigns as a key team member of marketing department.
• Managed the portfolio of multiple Brands and responsible for the smooth running of Brand Marketing Activities and the production of its advertising, as well as for ensured that work is produced on time and within budget.
• Attended briefing, developed accurate and realistic key points on creative, Media and production briefs & assist to team with the formulation of strategies.
• Disseminated Press Releases to Newspapers and News Agencies.
• Scan and Monitor of Newspapers and News Channels on daily basis, prepare report in negative and positive story of the brand and presented it to the brand
• Arranged the press club for Press Talk and engaged the Local and National reporters for press coverage
• Maintain a healthy relationship with Brands, Consultants and Vendors through proper and effective communication channels and be the main point of contact on the brand.
• Performed other duties and tasked assigned by senior management.