Summary

With over 10 years of experience in senior-level marketing and communication roles, I have a proven track record of leading creative departments and driving profitability. With expertise in social media, event management, and communications, I aim to elevate project visibility and forge key partnerships. My focus includes crafting compelling content, managing events seamlessly, and developing toolkits for project excellence. Collaborative by nature, I am dedicated to transforming, and I stay updated on industry trends to incorporate new approaches into creative, marketing communication strategies. Recognized by LinkedIn as Top Internal Communications Voice.

Projects

National Workshop in commemoration of 40 Years of ACF
Campaign Coordinator
The Health and Nutrition Innovation Fund (HANIF) Expo 2017
7th South Asian Conference on Sanistaion
Pakistan Youth Climate Network

Experience

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Corporate Marketing & Innovation Manager
Leams Education
Jan 2022 - Present | Dubai, United Arab Emirates

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Communication and Outreach Expert
Cesvi Pakistan
Jun 2020 - Jan 2022 | Islamabad, Pakistan

Looking toward all the Risk communication and communication in response to COVID-19

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Consultant Communication/Event
ACF International | Action Against Hunger
Nov 2019 - Dec 2019 | Islamabad, Pakistan

The consultancy is of 45 days in which expert will primary be responsible for organizing and managing a nutrition related event at Islamabad which will also mark completion of ACF’s 40 years globally. The consultant will develop concept to make the event visually appealing, manage invitations and engage stakeholder, designs ICT Material, manage venue (already finalized), social media handling, press releases with coverage in print and electronic media, event photography, and report with annexes.
Achievements:
1.      The event became an instant hit among masses and engaged the audience on all social media platforms. The national workshop both hash-tags #ACFinPakistan & #40YearsofACF were trended at top in the country reaching the highest 2nd and 3rd position simultaneously.
2.      The esteemed stakeholders of sessions also disseminated event from their official twitter and Facebook accounts retweeted the ACF account tweets creating huge response as shown.
3.       Marathon HD live streaming on Facebook were viewed by an audience of 1.5K
4.       The event was able to create its presence on electronic and print media presence.

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Communication Associate (SUBAI)
Palladium International
Dec 2018 - Oct 2019 | Islamabad, Pakistan

Communication Associate on Short term Assessment with SUBAI Project of Palladium funded by European Union to support democratic institutions and promotion of the fundamental rights in Pakistan.
Key Responsibilities, Duties and Tasks:
1.      Assist Communications lead in implementing Communications Strategy for the SUBAI Project and ensure implementation in all Assemblies
2.      Proactively developed fresh, innovative communication and outreach tools
3.      Creation of creative content and stories based on project activities and achievements for the website and social media platforms including Facebook, Twitter, and WordPress
4.      Coordinate with other team members to get information to update SUBAIs website with achievements, upcoming activities and information
5.      Update key social media platforms regularly
6.      Identify target audiences and create strategies to effectively engage them on SUBAI project social media platforms
7.      Develop blog posts with updates, best practices, and achievements of the SUBAI project
8.      Develop a monthly newsletter of new happenings (activities) and share on project website and social media platforms
9.      Assist Communication lead in working with Communications STTAs in the development and implementation of Communications Strategies of the Assemblies
10.  Coordinate      with     other organizations  engaged            with individual        Assemblies on communications issues
11.  Ensure the implementation of SUBAI branding guidelines for the entire project related printing and branding materials.

Achievements:
1.       Drafted dissemination strategy for High Profile Workshops for Parliamentarians and Secretaries of All the Provincial Assemblies of Pakistan.
2.       Build strong visibility mechanism for SUBAI Project funded by European Union.
3.       Ensure the Strong presence of SUBAI Workshops on digital Platforms by creating Videos of daily Highlights, uploading Photo Album, Instant posting on Social Media platforms and updated Webpage with one-page reports:
                                        I.            Role of Assembly in Implementation and Oversight of Sustainable Development Goals Agenda 2030" for Members & Officials of provincial and legislative assemblies
                                       II.            Legislative Drafting for Secretariat Officials of provincial and legislative Assemblies
                                    III.             Briefing for Committee on ‘Legislative Drafting Manual and Communication Strategy’ for provincial and legislative assemblies
                                     IV.            Orientation on ‘Strategic Plan Implementation’
                                      V.            SUBAI & UNDP Interprovincial Women Parliamentarian Caucus
4.       Support in organizing and Facilitating the resource person in communication dissemination of high-profile workshops including (Rabea Hadi (Gender), Mohsin Abbass (Legislative Drafting), Sobiah Becker (Climate Change), Iftikhar Ullah Baber (Effective Committees), Muneeza Hashmi (Media Handling), Adeel Hashmi (Spoken Language), Zaigham Khan (Report Writing) and Zarar Khurro (Media).
5.       Updated and managed www.subaiassemblies.pk website and improved the searchability on google.
6.       Build Profile of Young Parliamentary Associate and compiled their success stories and disseminated during closing ceremony.
7.       Produce Video Highlight and documentaries (Workshop Highlights, Field visit To Thar Coal plant, Project Overview Documentary and Social Media)
8.       Conducted session of Information Dissemination via Social Media and its importance for Digital Democracy.

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Campus Coordinator
UN-SDSN Youth
Mar 2017 - Jun 2018 | Islamabad, Pakistan

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Campaign and Communication Coordinator
Sustainable Development Policy Institute
May 2015 - Jun 2018 | Islamabad, Pakistan

As the Campaign Coordinator and working with Media and Advocacy Depart, I was responsible for effective implementation of program obligations, ensuring compliance and coordinating between the creative and technical elements across the program in Pakistan, as well as with colleagues within the donor community and stakeholders in the Pakistani government and civil society. I have a lead role in development and planning, and public outreach for the program, and perform other duties as per the Scope of Work. I extensive travel throughout Pakistan to meet the media houses, various working groups and political leadership at the provincial level.
SDPI through local government partners conducted a mass communication and outreach campaign that depicts how to achieve Sustainable Development goals, showcase success stories, and highlight how citizen and local government support effectiveness as well as highlight the need for citizens and the local government to work together to improve social issues. Through media content and direct engagement with the stakeholder, it is hoped that the local government will also see an opportunity to win and keep society's respect by making real improvements in their demeanor and strive to make improvements in performance.

Achievements:
1.      Social Media Account of SDPI were recognized by Global Think Tank Initiative ranking conducted by University of Pennsylvania, USA. SDPI achieved 82nd Position globally
2.      Brought SDPI Conferences in top trend on Social Media e.g #SDC2016, #SocialEntPK, #VoteSehatKa
3.      Selected as President of Pakistan Youth Climate Network.
4.      Supervise rapporteur and volunteer for Flagship Annual Conferences of SDPI at Sustainable Development Conference.
5.      Managed 100+ advocacy related events for SDPI
6.      Support SDTV (Web TV) in creating content for social media dissemination.
7.      Among the Organizing committee of First Sustainable Journalism Awards 2017 by SDPI
8.      Received award of recognition From Prof Ahsan Iqbal, Former Federal Minister P&D for organization Go Green Rally

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Program Officer (Advocacy)
WaterAid UK
Jan 2018 - May 2018 | Islamabad, Pakistan

The Ministry of Climate Change (MOCC) is the focal government organization to host SACOSAN. In the run-up to the SACOSAN WaterAid Pakistan, both from Pakistan and from the regional offices provide technical support for holding the successful SACOSAN in 10-14 April 2018. This short- term position was part of WAP support to MOCC for SACOSAN.
Key Responsibilities, Duties and Tasks:
1.      The Program Officer assist Pakistan National Focal Point (MOCC) and Manager I&E in developing and managing technical and thematic sessions of the SACOSAN and handling activity coordination, briefings, and coordination meetings at WAP office
2.      The Program Office distributed time for WAP office and SACOSAN secretariat according to the requirements shared by MOCC.
3.      Source and manage the country and civil society delegations’ relationships, facilitate the interface between SACOSAN delegates, speakers and logistics and admin teams.
4.      Serves as the liaison between the SACOSAN Secretariat and communication, logistics and admin teams and prepare a progress report for a national focal person.
5.      Assist Communication Committee and making Communication strategy for SACOSAN, including supervising Social Media Team, managing rapporteur team and assisting Principal Information officer MOCC in drafting Press Release.


Achievements:
1.      Assists in the supervision, directing and coordination of activities of Secretariat staff, partners, volunteers and suppliers as required to successfully executing all aspects of the SACOSAN.
2.      Provided advice and practical assistance to design team on visual identity, brand, branded materials, templates, logos etc.
3.      Created branded materials for SACOSAN, pre-SACOSAN events, workshops, events, in collaboration with Communication Committee of the SACOSAN Secretariat
4.      Build and manage national and international media relationships across print and digital media.
5.      Support the secretariat in gaining access to print and digital media for dissemination of key messages.
6.      Manage all media logistics for SACOSAN main and associated events, including media registrations, press conferences, briefings, speaker outreach, and on-site support;
7.      Supervise Social Media team and successfully, brought the Hashtag #SACOSAN7 in top trend during event days.
8.      Managed team of Rapporteurs and ensure to publish daily highlight on website.
9.      Successfully assist MOCC in visa facilitation of International Delegates specifically India, Nepal, African Counties and all other European Countries by providing firsthand information for filling their visas.
10.  Coordinated the Vendors evaluation team to ensure quality and standards of the event.
11.  Facilitate and contribute to knowledge development, regarding evidence-based advocacy and liaison with relevant stakeholders, specifically politician and civil society for WASH. Arranged Seminar in consultation with Politician to have dialogue on Prioritizing WASH in Political Parties Manifestos for GE 2018.
12.  Assist video documentary team in making a documentary of Pakistan Story of Sanitation.

Education

Iqra University
Masters, , (MS) Development studies‎
Social Science
2014
Institute For Rural Management
Certification, diploma in project management‎
Project Management
Completed
2013
University of the Punjab
Bachelors, , B.Com‎
Accounting
2011

Skills

Intermediate Emergence respo
Expert journalism
Expert Narrative Developing
Expert Project Implemention
Expert public re
Expert Skills Content Curation
Expert ACCOUNTABILITIES
Expert Active Listening
Beginner Adobe Illustrator
Intermediate Agency Coordination
Expert Analytical Reports
Intermediate Analytical Skills
Expert Article Creation
Expert Article Posting
Expert Behavior Change Communication
Expert Branding
Expert Business Development Process
Expert Business Dnvelopment Strategies
Intermediate C++ Knowledge
Expert Campaign Development
Expert Certified Service Representation
Expert Coaching
Expert Collaborative Leadership
Expert Communication Design
Expert Communication for Development
Expert Communications & Media
Expert Communications and Social Mobilization Strategy
Expert Communications Management
Expert Community Engagement
Expert Composing Press Releases
Expert Computer Literate
Expert Concept Planning
Expert Configuration Switches
Expert Conservation Awareness
Expert Consortium Management
Expert Content Curation
Expert Coordination Abilities
Intermediate Corporate - Procurement / Administration Departmen
Expert Customer Orientation
Expert Designing Software Command
Expert Digital Applications Command
Expert Digital Assets Management
Expert Digital Business Development
Expert Digital Communication Strategies
Expert Drafting Policies
Intermediate Education Program Development
Expert electronic media
Expert Email List Generation
Expert Entrepreneurial Mindset
Expert Evaluating Risk

Languages

Intermediate Punjabi
Expert Urdu
Expert English
Intermediate Pashto

Endorsements

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Muhammad Sagheer
Lead Technical Recruiter, CED Systems

Yasir has a track record for success, as well as a bright future.

Yasir Contacts

WAQAS KHURSHID
Pakistan Agriculture Research Council (PARC)