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Summary
I bring over 7 years of experience in the industrial automation and hospitality industries, specializing in Marketing & Product Management. My expertise includes marketing strategy, advertising, and content creation, with a focus on Hospitality & Luxury Tourism. I excel in digital marketing, annual budget preparations, and following yearly calendars. My work involves liaising for publishing magazine articles, radio advertising, press releases, and hotel profile videos, inviting bloggers for content creation for influencer marketing, producing animations, and crafting content for social media platforms following an annual marketing plan.
I've crafted marketing budgets & plans, managed corporate events, and handled 10K+ contacts on HubSpot CRM. I set up lead generation systems, produced 100+ videos, and managed a $15K digital marketing budget. Plus, I've overseen budgets of over $20K yearly and executed major campaigns.
I excel in strategic thinking, decision-making, problem-solving, and time management. I'm also passionate about social innovation, sustainability, and purpose-driven initiatives.
I'm a lifelong learner who thrives on teamwork, empathy, and high emotional intelligence. As an adaptable critical thinker with problem-solving skills, my marketing background has refined my persuasive and creative skills. I'm resourceful, honest, and passionate about my work.
I've completed courses in luxury and sustainable tourism, storytelling, moral leadership, and business models. Plus, I've worked in tech startups.
Projects
Experience
Cluster Marketing Manager
Marketing for two five-star hotel properties in Pakistan- Pearl Continental Hotel Bhurban-194 rooms- Pearl Continental Hotel Muzaffarabad-100 rooms- Collaboratively made a marketing strategy to achieve the yearly financial goals- Developed, managed, and executed all budget items to align with the annual marketing plan- Improved KPIs of the guest experience on the TrustYou portal by up to 94% yearly- Coordinated with corporate marketing and internal teams for content creation.- Oversaw marketing promotional calendar and published 120 content posts.- Developed seasonal marketing creative for 8 restaurants along with other offers, driving a 15% increase in sales.- Optimized digital advertisements with room and food offerings on FB & Instagram, achieving a 25% increase in ROI.- Collaborated for publishing 5 magazine advertisements per year, expanding brand visibility by 30%.- Supervised buying 2-time radio airtime for the festival celebrations, resulting in a 20% increase in footfall.- Directed publishing of 20 press releases on blogs and newspapers, increasing media coverage by 40%.- Cooperated with internal team to organize 5 mega events per year- Supervised 10 professional video shoots of the hotel buildings and key events which increased video engagement by 50%.- Supervised 30+ bloggers' invitations for content generation on a barter basis, resulting in a 30% increase in brand mentions.- Enforced the updated display of 50+ current promotions on digital screens, enhancing customer engagement by 30%.- Executed get prepared 30 printable artworks liaising with the purchase department- Scaled 3x increase in Lead Generation of wedding queries- Managed the launch and promotion of 5 new projects, exceeding sales targets by 20%.- Collaborated with the F&B team to make 20-time menu changes, 10% increase in menu item sales.
Digital Marketing & Business Development Manager
Prepared a comprehensive WordPress website by liaising with external vendor, providing complete content including text, images, and videos, and serving as the focal point for technical information.- Created new social media profiles and initiated regular content generation, boosting engagement rates by 40%.- Produced a professional company profile video, increasing brand awareness and viewer retention by 50%.- Implemented HubSpot CRM, enhancing lead management, leading to a 25% increase in lead conversion rate.
Manager Business Development
Planned and executed B2B exhibition events, resulting in a 35% increase in qualified leads.- Conducted email marketing campaigns using MailChimp, achieved 35% open rate and implemented HubSpot CRM leading to 20% increase in lead conversion rate.- Created and managed advertisements on Facebook, LinkedIn, and Google AdWords, driving a 20% increase in website traffic.- Designed print artwork and branding materials using Adobe Illustrator, enhancing brand visibility.- Recorded and post-edited explainer, promotional and interview videos using Adobe Premiere Pro increasing video engagement by 40%.- Developed custom animation videos using Adobe After Effects, boosting social media shares by 50%.- Prepared professional presentations for official communications using PowerPoint and Canva, improving client presentation success rate by 25%.
Digital Marketing Lead
- Managed a yearly marketing budget of $5000 for paid advertising on Facebook, Instagram, Google, and LinkedIn, driving a 100% increase in sales within 6 months.- Developed and executed a comprehensive content plan, by creating and publishing content, engagement increased by 35%.- Launched a restaurant with a team of 20, and achieved breakeven within one month, surpassing financial projections by 50%.
Business Support Analyst
Data analysis to support decision-making. | Provide accurate and timely sales forecasts and funnel information. |Worked on “Distribution Improvement Plan (DIP)” and continuous improvement of distribution territories
Marketing Executive
Marketing experience in Industrad Group as a ‘Marketing Executive’ from October 21, 2013 to August 07, 2014.
Job Summary:
Was responsible to find prospect clients by taking appointments with managers, giving them product information and demo of the printers recommending solutions.
Surveyed Quad-e-Azam Industrial Estate, Sunder Industrial Estate, Multan Road and Multan region to find prospect clients of industrial machinery my genre was inkjet printer.
Handling official email account, identify target sectors, organize official events and attend other exhibitions.
Resume Analyst
Worked in VELORIUM as a ‘Resume Analyst’ from February 28, 2013 to September 11, 2013.
Produced at least 100 critiques per day, provide prospect clients with honest assessment of their current resume based on qualitative evaluations of content, structure and other key factors.
