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Top performing Area Sales Manager with 8+ years of sales experience from strong customer insight and a reputation for exceeding performance benchmark. Highly skilled at leveraging consultative sales techniques to upsell products and exceed sales targets. Demonstrated leadership skills that align team and strengthen brand loyalty through exceptional customer service. Seeking a position where I can utilize my extensive experience in a competitive sales environment to meet required goals, build relationships with existing clients, and the opportunity to solve complex problems with a strong analytical mindset. I handle category and shopper management, customer relationships, route to market strategies, field sales activities (Horizontal and vertical sales growth, spot sales more focus on pre-sales and promotional sales) and customer-facing supply chains through productivity, availability and accessibility. To build experienced and sound wealthy Dealers networks area wise. All of these areas are focused on delighting our consumer can easily access to our products wherever and whenever.
Edit


Dear Hiring Manager, I am a top-performing Area Sales Manager with over 8 years of sales experience. I have a strong customer insight and a reputation for exceeding performance benchmarks. I am highly skilled at leveraging consultative sales techniques to upsell products and exceed sales targets. In addition, I have demonstrated leadership skills that align teams and strengthen brand loyalty through exceptional customer service. I am seeking a position where I can utilize my extensive experience in a competitive sales environment to meet required goals, build relationships with existing clients, and have the opportunity to solve complex problems with a strong analytical mindset. I am confident that my expertise in category and shopper management, customer relationships, route to market strategies, field sales activities, and customer-facing supply chains will enable me to contribute significantly to your organization's success. I am passionate about building experienced and sound wealthy Dealers networks area wise, and all of my efforts are focused on delighting our consumers so that they can easily access our products wherever and whenever they want. Thank you for your consideration, and I look forward to hearing from you soon.





Experience

Company Logo
Branch Manager
Haier Pakistan (Pvt) Ltd.
Nov 2021 - Present | Multan, Pakistan


Maintain and expand the dealership network in Multan branch.
Keep an eye to retain dealers vertical and horizontal growth with 35% YOY, with help of our total network coverage is 90%. Where the population of Multan is 30.36 million with their per capita income is 117,000.
Maintain and monitor the OPSI of Multan and maintain it on at-least 80% accuracy.
Strongly monitor on ledger reconciliation at 100% on monthly basis
Keep an eye on our market share which is at least 45% in All products with the help of selling and sellout teams from total covered area with 8 Districts, 23 tehsil, 85 towns.
Analysis and planning for Improvement in Sales Volume & Brand Image in the Market.
Planning for Annual sales and Making strategies to achieve the yearly target.
Research market competition and their prices stay ahead as continuously key players in marketplace.
Timely Recoveries of credited Dealer\'s and maintain their account reconciliation.
More focus to increase the brand visibility through usage of marketing assets on monthly basis on most visible places to increase the customer pull for dealers where they are placed.

Company Logo
Area Sales Manager
Ihsan Sons Pvt Ltd.
Jan 2020 - Jun 2020 | Lahore, Pakistan


Responsible for being a key point of contact for sales execution, distribution management and operations within the geographic scope of my area delivering above optimal organic, volumetric and real internal growth.
Responsible for the execution of the brand initiatives, channel category plans as per the channel and category prioritization.
To make annual ICP and its successful execution.
Coach, motivate and develop distributors and direct sales force.
Forecasting sales on area level and monitoring achievement.
Demand generation of our brand through in store excellence based on AVA model (Availability, visibility and accessibility).
Managing retailing targets with maximum productivity achievements.
Designing of optimized RTM with maximum efficiency.
Planning and executing Distribution and Channel Management strategies.
Planning Trade Promotion activities and ensure effective utilization of Trade Budgets.
Managing Whole sale, Large Grocery & LMT channel through effective target locking.

Company Logo
Territory Sales Manager
Dawlance Group of Companies
Mar 2018 - Nov 2019 | Lahore, Pakistan

Looking overall area\'s Sales, Marketing and After Sales Services,
• Extend Dealers Channel Network for new Business and building up relationship with the existing network in Sale and Receivable, in addition to support in achieving Monthly/Quarterly and Annual Targets through Marketing and After sales support.
• Analysis and planning for Improvement in Sales Volume & Brand Image in the Market.
• Increase Sales Volume and push sales.
• Planning for Annual sale and Making strategies to achieve the yearly Area targets. • Researched market competition and their prices stay ahead of the key players in market place. • Timely Recoveries of credit and Dealer\'s account reconciliation.
• Frequent visit to key power retailers.
• Design marketing activities and ensure to apply on market.
• Managing one of the largest electronic markets in Lahore Main & Squirts Area.
• To achieve sales targets assigned in the designated geographical area comprising of retailers.
• To achieve retail development targets and to do a comprehensive market area survey of all major markets in order to identify retailers and future development needs within the designated geographical area.
• To act as a business consultant to the retailer on proper management of retail outlets w.r.t working capital & inventory management, product shelfing, payment terms, credit documentation, customer handling, local advertising & promotions, credit control & retail profitability.
• Sales Comparison and analysis with respect to competitors on monthly basis.
• Promotional activities, Target setting, monitoring and achievement.
• Accounts reconciliation on monthly basis & Recoveries of credit.
• New Network expansion.
• Renewal of annual retailer contracts

Company Logo
Area Sales Officer
Pak Elektron Limited (PEL) Lahore
Jun 2016 - Feb 2018 | Lahore, Pakistan

Looking overall area\'s Sales, Marketing and After Sales Services.
• Extend Dealers Channel Network for new Business and building up relationship with the existing network in Sale and Receivable, in addition to support in achieving Monthly/Quarterly and Annual Targets through Marketing and After sales support.
• Analysis and planning for Improvement in Sales Volume & Brand Image in the Market.
• Increase Sales Volume and push sales.
• Planning for Annual sale and Making strategies to achieve the yearly Area targets. • Researched market competition and their prices stay ahead of the key players in market place.
• Timely Recoveries of credit and Dealer\'s account reconciliation.
• Frequent visit to key power retailers.
• Managing one of the largest electronic markets in Lahore Main & Squirts Area.
• To achieve sales targets assigned in the designated geographical area comprising of retailers.
• To achieve retail development targets and to do a comprehensive market area survey of all major markets in order to identify retailers and future development needs within the designated geographical area.
• To act as a business consultant to the retailer on proper management of retail outlets w.r.t working capital & inventory management, product shelfing, payment terms, credit documentation, customer handling, local advertising & promotions, credit control & retail profitability.
• Sales Comparison and analysis with respect to competitors on monthly basis.
• Promotional activities, Target setting, monitoring and achievement.
• Accounts reconciliation on monthly basis & Recoveries of credit.
• New Network expansion.
• Renewal of annual retailer contracts.

Education

COMSATS Institute of Information Technology
Bachelors, Bachelors in Business Administration, BBA Hon's‎
Accounting and Finance
CGPA 2.71/4
2012

Skills

Expert Analytical Skills
Expert British Accents
Expert Business Development
Expert Business Development Strategies
Expert Can do Attitude
Expert Channel Optimization
Expert Channel Sales
Expert Channel Strategy Development
Expert Client Followup
Expert Competitor Analysis
Expert Competitor Analysis
Expert Cooordination Skills
Expert Coordination Skillss
Expert Customer Rentention And Loyalty
Expert Delievry Planning
Expert Delivering Results
Expert Direct ales
Expert Display Centres
Expert Energizing people
Expert Feild Sales And Territory Managment
Expert Fincane Reporting
Expert Generate Trend Analysis
Expert Good Interpersonal Skills
Intermediate Industrial Pipes Knowledge
Expert Knowledge of Development 
Expert Market Surveys
Expert Negotiation Skills
Expert Organising Skills
Expert Presentation Skills
Expert Quality Control Processes Command
Expert Reasrch and Development
Intermediate Record Keeping
Expert Record Keeping
Intermediate Research Analyst
Expert RESTful APIs
Expert Retail Sales
Expert Sales / Functions
Expert Sales Acquisition
Expert Sales Forcasting
Expert Sales Training
Intermediate Showroom Management
Expert Statistical Analysis Tools Command
Expert Team Management
Expert Team Motivation
Expert Technical Skills
Expert Telemarketing Skills
Expert Terminal Housekeeping
Expert Territory Account Management
Expert Traffic Signs Knowledge
Expert Written Oral and Communication