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Summary
I am a results-oriented professional with diverse, progressive experience in sales, and marketing. Expertise in market penetration increase through discernment of customer needs and increase in brand visibility and adaptive planner with past performances in business planning and market plan execution. Analytical thinker with strategic planning skills, capable of developing innovative approaches to idea development and issue resolution. Demonstrated adeptness with sales enabled by attentiveness to customer needs. Solid experience in the hard areas of KPK and Northern areas of Pakistan while executing re-alignment projects in KPK, Northern Pakistan and Islamabad and delivered desired results for organizations. Motivating leader with history of building and guiding cross-functional teams to meet and exceed sales and marketing goals. I have completed MBA (HONS) in Marketing & Research from Institute of Management Sciences, Peshawar.
My key skills include Top-rated Sales Performance, Sales Training & Development, Builder/Leader of High-performance Teams, Product & Market Development, Internet Marketing & Social Media, Multi-media Marketing Tools, Account/Territory Management, Sales Cycle Management, Market & Competitive Analysis, Branding, Growth Monitoring and Sales Program Creation.
My technical skills include MS Office suite, Oracle (University Management System), Campus on Clouds (CoC), ERP and Peachtree
Currently I am engaged with Pharmaceuticals Consumer division, as a Sales Manager/ SM Islamabad North & Centre, where I develop, train and spearhead a cross-functional team of Area Mangers and TSO and SPOs. Attached is my resume which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles.
Experience
Regional Sales Manager
Established sales and distribution network
Regional Sales Manager
Established sales team and distributors network in North
Trade Sales Manager RSM North
Strategically positioned as the Trade Sales Manager North for CCL Pharmaceuticals; Recognized for ability to engage and nurture long-term relationships, both professionally and personally with capacity to work across cultural contexts to achieve business objectives and operational excellence.
Key Accomplishments:
• Engaged new trade distributors in Islamabad, Wah cantt, Haripur & Abbottabad, Muzaffrabad, Bannu DI-Khan & Peshawar.
• Developed, trained and spearheaded a cross-functional team of two Area Mangers and 8 TSO and 2 TSEs.
• Built collaborative rapport with core SD Trade distributors in Gujjar khan, Muzaffrabad, Noshera & CHarsadda & Kohat.
Senior, Area Sales Manager for Islamabad Outstation
Rendered strategic leadership to a team to augment business turnover to over 150 Million and also managed team of two Territory Sales Executives 5 business development executives. Strategized and aligned resources through increasing carrying capacity of vehicles and introducing biker projects. Explored new towns in untapped areas to achieve organizational objectives.
Key Accomplishments:
• Managed significant challenges associated with emerging business and increase organic growth to 25%.
• Initiated change-focused culture and introduced strategic distribution model in different outstation Areas.
• Pivotal in planning & management of project related activities by business visibility through NPDMS launch in Small SD towns.
• Expertly performed duties as a strategic overlay to achieve KPIs base salary structure for DSFs for desire results.
Area Sales Manager (Peshawar Outstation)
Spearheaded a team of a Territory Sales Executives and 3 Business Development Executives (BDEs) in South KP (from Kohat to D.I.Khan) and the turnover is over 195 million.
Key Accomplishments:
• Managed business of Key accounts in Peshawar region as well as conducted Sales promotion activities and Sales operations on CSD, USC and other local accounts by delivering 40% OG KAs.
KPIs as ASM in Nestle Pakistan
Achieved and surpassed sales / RIG target by effectively utilizing trade schemes, controlled transit loss, and market returns/ hygiene through FMR. Maintained optimum stock level and timely order generation at distribution. Proposed trade schemes for next week to RSM as well as acquired knowledge of ICCC concept and implement decisions based on contribution statements.
Key Accomplishments:
• Developed comprehensive understanding for effectively utilizing DMS for monitoring & improvement of sales growth.
• Managed company assets e.g. chillers, POP material as well as ensured proper verification and delivery of distributor claim.
• Built professional and sustainable relationships with clients/partners, Identified ATCs for sales growth; developed forecast and targets splits area/territory wise, as well as planned expansion of distribution infrastructure.
Territory In charge
Strategically positioned as Territory In charge for Peshawar outstation (June 2007 – April 2012) followed by rotation to Mardan, Peshawar local (Feb 2010 to April 2011) and Bannu (May 2011 to April 2012). Pioneer in Pakistan to launch liquid category on order booking. Pervious model was spot sales and manual billing. Developed infrastructure on KPK SD and Direct distributions.
Key Accomplishments:
• Established and implemented consistent process structures for efficient RTM (Channel wise sales implementation).
• Steered efforts towards handling all commissioning based salary structure to add value through shared values.
• Exercised hands-on approach to reduce market returns, total trade spent and transit losses through basic controls.
• Tasked to improve system effectiveness and efficiency by expertly handling order booking on Retail Sales Booking (RSBs).
• Handled evolving challenges related with Software Automation to gauge numeric and weighted distribution visibility.
Corporate Sales Executive
Worked in number of technical and scientific projects for COMSATS Internet Services (CIS). Managed all projects of radio link and Wi-Fi in Peshawar and KPK. Produced and reviewed business proposals and feasibility reports for COMSATS.
Key Accomplishments:
• Worked synergistically to promote DSL through proposals for Banks, Corporate sectors, MNCs, Government sector and NGOs.
• Rendered the versatility and expertise needed to methodically identify new potential markets for internet cards (Retailing).
