Summary

Respected and dedicated professional with 5 years of experience providing internal employee development,
team effectiveness and leadership development consulting to all levels of an organization. Able to design and
implement strategic plans and develop high performing teams.

Experience

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Senior Digital Marketing and PPC Specialist
Axact
Sep 2016 - Jan 2018 | Karachi, Pakistan

• Developed new Paid Search strategy and directed execution of PPC campaigns that resulted in 109% improvement in paid search traffic and 151% improvement in conversation rate year over year.
• Create content for website and social marketing outlets, direct Google, Bing, Linkedin & Facebook campaigns, and plan promote for Paid Marketing.
• Manages digital budgets and improves performance of Paid Search advertising.
• Managed digital marketing projects included managing online advertising budget for website marketing and optimizing landing pages for target sales conversions.
• Developed & handled $1,000 weekly on online advertising campaign budget for company product marketing and social media presence.

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Senior Research Analyst & Team Leader
Axact
Jan 2013 - May 2015 | Karachi, Pakistan

• Have been a writer in Online Research Department under which conducted various academic writing based tasks and developed content for several websites.
• Responsible for conducting market research
• Have been a Team Leader from October 2013 onwards, based on excellent on-job performance and achievement of key performance quality benchmarks.
• Routine jobs as a leader included managing team’s daily operations and developing them into skilled academic writers
• Conducted various training sessions in the Department

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Internal auditor
CIM Shipping Inc.
Jun 2012 - Nov 2012 | Karachi, Pakistan

• Have been engaged in verification of receipts, payments and remittances.
• Conducted re-calculation of estimation of repairs & maintenance of containers including authorization of Security Refunds to customers
• Conducted re-calculation of detentions, discounts & waivers
• Responsible for preparing daily delivery reports of all companies

Education

Iqra University
Masters, Masters in Business Administration, Masters in Business Administration‎
Finance, Marketing
CGPA 3.0/4
2013
University of Karachi
Bachelors, Bachelors in Commerce, ‎
Marketing (Brand Management, Consumer Behavior)
Percentage 72%
2010

Skills

Expert Agile Leadership
Expert Handling Assignments
Beginner Internal Audit Command
Expert Managing Midsize Teams - 5 to 20 People
Expert Production Quality Monitoring
Expert RESTful APIs
Expert Social Studies Subject Command
Expert SPSS
Expert Thrive in deadline-driven Environments

Languages

Expert Urdu
Expert English