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Summary
✅📢Ali Raza is Google & Meta Certified Digital Marketer having 12+ years of professional experience across numerous verticals/industries and regions. [2010-2023]
🚀 An Experienced Paid Marketing/Performance Marketing professional with a proven track record of developing and executing successful campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, Google Ads, Bing Ads, YouTube Ads, and other digital channels.
🎯 He has managed Monthly Campaigns Budgets Spending of total $5,000 USD on Meta and $18k on Google.
🛠️ Proficient in data analysis [Power BI/ Looker Studio/MS Excel] and digital analytics [Google Analytics/GA4/Google Tag Manager], with a strong focus on ROI-driven marketing strategies.
💡🧠 My Core expertise are in Search Marketing (SEO, PPC Ads), Social Media (Facebook/Instagram/LinkedIn/Twitter), Email Marketing (HubSpot/ Mailchimp/MailJet), Digital Analytics (Google Analytics/Google Tag Manager), CRO (Conversion Rate Optimization), A/B Testing, Mobile Marketing like App Store Optimization (ASO) and Website Development/E-Commerce Projects Management (WordPress) etc.
⭐ Following are some of the certifications under my belt:
1) Google Analytics Certified (GAIQ)
2) Google Tag Manager Certified (GTM)
3) Google Ads Certified (Mobile)
4) Fundamentals of Digital Marketing (Google Digital Garage)
5) Microsoft Certified Professional (MCP)
6) Meta Certified Media Planning Professional
7) SEMrush Academy Certified (GA4 for SEO)
Projects
Experience
Senior Digital Media Specialist
Plan and execute successful paid/performance marketing campaigns across various digital channels, including Facebook, Instagram, LinkedIn, Twitter, Google Ads, Bing Ads, YouTube Ads, and other platforms.
Manage budgets and optimize campaigns to achieve the best possible ROI, using a data-driven approach and digital analytics tools such as Google Analytics, Facebook Analytics, and other third-party tools.
Conduct A/B testing, analyze data, and adjust campaigns to maximize results and drive conversions.
Collaborate with creative teams to develop effective ad creatives and landing pages that drive engagement and conversions.
Stay up-to-date with the latest trends and changes in the advertising landscape, and incorporate new strategies and tactics into campaigns to stay ahead of the competition.
Provide regular performance reports and insights to stakeholders, including senior management, to ensure alignment and transparency.
Senior Digital Marketing Executive
Digital Marketing Director & Lead Trainer
Working as a Director Digital Marketing assisting team members in fulfilling clients needs in the areas of Digital Strategy & Proposals, Complete SEO, Google PPC Ads, Social Media Marketing, Newsetter Emails design, Leads Generation etc.
Also conducting Digital trainings to team members and outsider batches.
SR. DROG (Digital ROI Growth) SCIENTIST - Level 3
Working on Top Brands like Mazda Oman, Geely Oman, Towell Lease Automotive, Bridgestone Tyres Oman, Suzuki Pakistan to increase their Organic SEO Traffic along with their CRO (Conversion Rate Optimization) for achieving the desired leads monthly target and maintaining the Digital ROI as well.
SEO Specialist
WebSite Audits & Recommendations, Complete SEO, PPC Ads, Social Media Marketing (SMM), Google Analytics/GTM Setup, Keywords Research, MOZ/HootSuite & much much more.
SEO Executive
