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Summary
Creative, technically savvy, hardworking professional merging diversified skills set in project management and gaining proficiency in digital marketing. Focused to inspire, connect, and engage audiences through the use of video, web, performance marketing and social media. Implementing the latest digital trends, tools, and metrics to successfully connect companies with their targeted audiences. Using digital and social media to raise brand awareness, grow consumer engagement, drive influencer marketing, increase ROI, and develop strong brand ambassadors. Creating an unforgettable user experience that engages that community, educates consumers, improves customer service and fosters relationships.
Experience
Media and Communications Officer
Digital Project Manager ( Communication and Marketing)
• Managing day to day activities with Creative Director to ensure timelines are met.
• Manage MotionCue digital communications including blog, newsletter, emails and other correspondence with clients, freelancers and other stakeholders.
• Responsible to ensure the working relationship with freelancers, agencies and others involved in content creation activities at MotionCue.
• Helped in creating proposals and pitches to clients
• Fixed and managed social media channels of the company to improve its online aesthetics
• Optimizing content and website for fluid customer journey.
• Managing online communication on social media and other forums
• Responsible for content creation for ongoing projects like scripts, taglines, press releases, blogs, newsletters etc.
Social Media and Content Specialist
Responsible for developing and building websites and landing pages for clients as per requirement
Help in overall development and maintenance of content and aesthetics of websites and landing pages Responsible for content on social media platforms, press releases, product descriptions, blogs, case studies etc. Assist PPC team with landing pages and conversion optimization for clients and company
Planning time horizons and periods of executing marketing & communication strategy along with promotional activities on digital media.
Assisted in creating email marketing collateral for the company to support its marketing efforts.
Attending and conducting brainstorming sessions and assisting the team in developing brand strategies.
Assistant Account Lead
Developing content according to the brand’s digital strategy including content for social media
• Platforms, press releases, product descriptions, blogs, case studies etc.
• Planning time horizons and periods of executing marketing & communication strategy along with promotional activities on digital media.
• Keep current with emerging technological solution for businesses through relevant blogs, news, and events
• Assure all created/curated content is archived for future needs and reference
• Assisting the creative team in developing visuals and videos as and when required by the brand.
• Proofreading content created and received from the clients and junior artists.
• Ensuring affective and efficient implementation of the content strategy and media plan.
• Monitoring and troubleshooting the content uploaded on digital media platforms also monitoring all community management of the brands assigned as and when required by the client.
• Attending and conducting brainstorming sessions and assisting the team in developing brand strategies.
• Assisting the team in developing strategies for new business pitches
