o Develop and Implement Marketing and Communication Strategy for Pakistan and Dubai.
o Develop brand guideline to enhance the brand image and ensure that its followed 360 degree communications.
o Design, develop art work and maintain marketing material which includes company profile, proposals, brochures, presentation, occasional cards and e-newsletters.
o Update and maintain company’s website
o Develop content and execute for various corporate communications programs, events, digital and PR.
o Promote company on different social media forums.
o Manage company’s social media pages and develop all the art work.

o Manage create, implement and oversee communications programs internally and externally.
o Create and prepare presentations, proposals, brochures, newsletters, e-invites, company profile, and promotional materials.
o Participate, plan, attend and coordinate conferences, seminars, exhibitions and interviews.
o Work closely with the creative team to provide direction on communications collateral for events/ exhibitions.
o Meeting clients to find out their exact requirements and make sure the internal team understands the clients' needs, and can provide them with exactly what they want.
o Develop, grow and maintain a contact/client database to connect with clients through social media, inform about company's other services and other online influencing campaigns.
o Work on local Government tenders and Non-governmental organization tenders, meeting all the documentation and requirements.

o Communicate with all the internal and external stakeholders.
o Build and Manage relationship with clients and other media.
o Worked closely with the graphic designing team in creating and developing the IEC material, newsletters and promotional material for company.
o Develop and maintain training manuals, letters, trainer module, monthly training reports, and Yearly Work plans, training forms, presentations, handout and other reporting documentation of USAID Training workshop.
o Develop proposals, company presentation, press releases, newsletters, company profile and monitor website content.
o Coordinate with Trainers/ Facilitator and assist them during the training.
o Organize USAID trainings, workshops, meetings and company’s events.

Performed responsibilities as an assistant to the CEO/ Technical Director in all the marketing and operational activities.
• Performed duties as a Project Manager for different company’s brands.
• Responsible for writing reports, proposal, budgets, marketing plan, competitive analyses, marketing strategies (for company & client both), business plan for new projects, presentations and other business documents as per instruction.
• Manage & work closely with the design team for the development of promotional materials for online, print and electronic media which including brochures, success stories, video introduction, Company Profiles, newsletters, press releases, Infographics and various marketing collateral from inception to completion.
• Communicate with various stakeholders including clients, higher management, colleagues and partner companies.
• Arrange media interviews, conferences and PR activities.
• Recommend, monitor and maintain company website.
• Manage Company’s & Clients Social Media fan pages (Local and International both).
• Build, maintain and retain an excellent relationship with new & existing digital accounts/clients.
• Plan, manage and attend the regular client meetings from their initial requirement gathering to day-to-day project status updates.
• Understand client needs/objective & build a plan, proposal, website wireframe, digital strategy, marketing & advertising campaigns & recommendations for driven results.
• Working with the collaboration with UI/UX design, QA, Support and Development team to deliver the most innovative digital solution/ websites to the client
• Maintain, manage and update the client‘s database.
• Manage, Execute & participate in different IT exhibitions like Connect IT, IDEAS, Dubai Expo & ITCN Asia.
• Manage all the Pre-Event, During the Event and Post event activities.
• Work closely with marketing, graphic designers and Sales team to ensure marketing message is delivered.

Responsible to provide content research for different segments of the program
• Manage all the pre-program, on-floor and Post program activities.
• Schedule and coordinate with the celebrity guest for the program
• Responsible to update, manage & maintain all the records of the shoots.