Summary

For the past seventeen years, I am working in the areas of sales and marketing management in leading industry of pharmaceuticals, nutraceuticals and trade. Hands on experience in successfully developing brands. Improved customer's satisfaction level and increased productivity. Hands on experience in sales and marketing. Extensive experience in growth for pharmaceuticals industry.

Experience

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Regional Commercial Head
Savyour Pvt Ltd
Jun 2023 - Present | Lahore, Pakistan

My work as a Regional Commercial Head entails positioning Savyour as the top choice for clients in the category while developing the appropriate persona. The incumbent will also need to work with sales to bring on new products that fit our customer character. The Commercial Lead will also evaluate market trends and competitive data to recommend relevant measures.Collaborating with internal teams and senior management to create the right Consumer Personas.Identifying the room for improvements in the category and suggest alternatives.Work on campaigns and promotions to build the customers' base in the category by analysing market trends and competitors' analysis.Utilizing traditional and digital media to communicate with our target audience and positioning Savyour as the starting point of the users' journey in the assigned category.Partnering with the sales and brand team to strengthen Savyour's position in the category and onboarding new brands.Working towards increasing the market share of Savyour by strategizing and collaborating with Sales and Brand team.Owning the metrics of brand's success and delivering them as per the commitment.Becoming a key player of the team who owns the assigned category and formulates and suggests strategies to strengthen the Brand's positionCreating Category's Marketing Calendar and partnering with the Marketing team for execution.Monitoring, reviewing and analyzing the campaigns and delivering value through them.

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Regional Sales Manager
Amarant pharmaceutical
Mar 2022 - Jun 2023 | Lahore, Pakistan

Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts communicating job expectations planning, monitoring, appraising, and reviewing job contributions planning and reviewing compensation actions enforcing policies and procedures.Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews preparing and completing action plans implementing production, productivity, quality, and customer-service standards resolving problems completing audits identifying trends determining regional sales system improvements implementing change.Meets regional sales financial objectives by forecasting requirements preparing an annual budget scheduling expenditures analyzing variances initiating corrective actions.Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.Maintains and expands customer base by counseling district sales representatives building and maintaining rapport with key customers identifying new customer opportunities.Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes surveying consumer needs and trends tracking competitors.Implements trade promotions by publishing, tracking, and evaluating trade spending.Updates job knowledge by participating in educational opportunities reading professional publications maintaining personal networks.Accomplishes sales and organization mission by completing related results as needed.

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Product Manaer
Fasska S.A Belgium
Oct 2018 - Feb 2020 | Lahore, Pakistan

To recommends the nature and scope of present and future product lines by reviewing product specifications and requirements appraising new product ideas and/or product or packaging changes. To provides source data for product line communications by defining product marketing communication objectives. To assesses product market data by calling on customers with field salespeople and evaluating sales call results. To provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses answering questions and requests. To completes operational requirements by scheduling and assigning employees following up on work results. To Introduces and markets new products by developing time-integrated plans with sales, advertising, and production. To Determines customers' needs and desires by specifying the research needed to obtain market information. To Maintains product management staff job results by counseling and disciplining employees planning, monitoring, and appraising job results.

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Assistant Account Receivable Manager
CUREMD
Apr 2018 - Oct 2018 | Lahore, Pakistan


I was in-charge of calculating and collecting payments for medical procedures and services. Work includes updating patient data, developing payment plans, and preparing invoices, medical administrative offices to ensure that patients are billed quickly and accurately.

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Product Manager
Fasska S. A Belgium
Nov 2017 - Mar 2018 | Lahore, Pakistan


To recommends the nature and scope of present and future product lines by reviewing product specifications and requirements appraising new product ideas and/or product or packaging changes. To provides source data for product line communications by defining product marketing communication objectives. To assesses product market data by calling on customers with field salespeople and evaluating sales call results. To provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses answering questions and requests. To completes operational requirements by scheduling and assigning employees following up on work results. To Introduces and markets new products by developing time-integrated plans with sales, advertising, and production. To Determines customers' needs and desires by specifying the research needed to obtain market information. To Maintains product management staff job results by counseling and disciplining employees planning, monitoring, and appraising job results.

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District Manager
Saffron Pharmaceuticals
Oct 2014 - Nov 2017 | Lahore, Pakistan


Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts communicating job expectations planning, monitoring, appraising, and reviewing job contributions planning and reviewing compensation actions enforcing policies and procedures.Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews preparing and completing action plans implementing production, productivity, quality, and customer-service standards resolving problems completing audits identifying trends determining regional sales system improvements implementing change.Meets regional sales financial objectives by forecasting requirements preparing an annual budget scheduling expenditures analyzing variances initiating corrective actions.Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.Maintains and expands customer base by counseling district sales representatives building and maintaining rapport with key customers identifying new customer opportunities.Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes surveying consumer needs and trends tracking competitors.Implements trade promotions by publishing, tracking, and evaluating trade spending.Updates job knowledge by participating in educational opportunities reading professional publications maintaining personal networks.Accomplishes sales and organization mission by completing related results as needed.

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District Manager
sanofi-aventis Pakistan Ltd.
Dec 2010 - Oct 2014 | Lahore, Pakistan

Accomplishes regional sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts communicating job expectations planning, monitoring, appraising, and reviewing job contributions planning and reviewing compensation actions enforcing policies and procedures.
Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews preparing and completing action plans implementing production, productivity, quality, and customer-service standards resolving problems completing audits identifying trends determining regional sales system improvements implementing change.
Meets regional sales financial objectives by forecasting requirements preparing an annual budget scheduling expenditures analyzing variances initiating corrective actions.
Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.
Maintains and expands customer base by counseling district sales representatives building and maintaining rapport with key customers identifying new customer opportunities.
Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes surveying consumer needs and trends tracking competitors.
Implements trade promotions by publishing, tracking, and evaluating trade spending.
Updates job knowledge by participating in educational opportunities reading professional publications maintaining personal networks.
Accomplishes sales and organization mission by completing related results as needed.

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Scientific Promotion Officer
Merck (Private) Ltd - Pakistan
Aug 2005 - Dec 2010 | Lahore, Pakistan

To promote the companys products in the assigned territory.
To execute the promotional strategies given time to time.
To meet & exceed the sales targets of the territory.
To develop the KOLs for long term business relations.
Produced record sales/STM in Pakistan of Klaribact.

Education

University of Karachi
Masters, Masters in Business Administration, Masters in Business Administration‎
Marketing
CGPA 3.22/4
2010
University of the Punjab
Bachelors, , Bachelors of Commerce‎
Accounting
2006
Board of Intermediate & Secondary Education, Lahore
Intermediate/A-Level, , I.Com‎
Statistics
2003
Board of Intermediate & Secondary Education, Lahore
Matriculation/O-Level, , ‎
Science
2001

Skills

Expert English Communication Skills
Expert English speaking
Expert good communication
Expert Supervisory Skills
Expert Academic Administration
Expert Account Mapping
Beginner Account Planning
Expert Accountability
Beginner Accounting
Expert Accounting Command
Intermediate Accounting Skills
Expert Accounting Standard
Expert Accounts / Manager
Expert Accounts Management
Expert Accounts Payments Handling
Intermediate Accounts Reconciliation
Expert Adaptive Learning
Expert Admin Management
Intermediate Admin Task Planning
Expert Admin Tasks Management
Expert Administration
Expert Administration Knowledge
Expert Administration Skills
Expert Administration Tasks
Expert Administration Work
Expert Administrative Assistance
Expert Administrative Management 
Expert Administrative Procedures Command
Expert Administrative Skills
Expert Aesthetic Procedures Knowledge
Expert Aftersales Skills
Intermediate American English Accent
Expert Amin Management
Expert Analytical Mind
Expert Analytical Skills
Expert Answering Inquiries
Expert Appointment Scheduling
Expert Appointments Scheduling
Expert AR Management
Expert Aseptic Technique Knowledge
Expert Asset Management 
Expert B2B Business Development
Expert B2B Manager
Expert B2B Marketing Strategies
Intermediate Bank Reconciliation on
Expert Basic Management Skill
Expert Bilingual Communication
Expert Billing Process Knowledge
Expert Billing Services Knowledge
Expert Boiler Components

Languages

Expert Urdu
Expert Punjabi
Expert English