Brief Job Description:

Formulation and implementation of sales plan to deepens the existing relationship as well as to identify the new opportunities for achievement of branch's multi-dimensional targets (deposits, advances, profits)
Periodically review of operational activities in light of audit reports and contribute to enforce the internal controls in the branch operations as per the Bank & SBP guidelines (KYC, AML, Business Continuity Plan, etc)
Train & motivate front end staff to develop their competencies.
Evaluation, recommendations and elevation of credit proposal and supervision of all asset related matters.
Complete adherence to Service Management Program through complaint resolution by contiguous review & improvement of processes, practice & resources to ensure that service standards are met for customer retention.
Ensure that financial targets are met for branch and assurance of cost control and maximisation of revenue generation.

• Prepare annual business plan, set realistic and achievable targets, regularly track and review performance.
• Identify potential customers for asset and liability products and develop business to achieve sales targets.
• Maximize revenue generation, contain cost of running the branch and ensure branch profitability through sustainable business growth.
• Manage customer relationships and meet internal service standards with zero service related complaints.
• Enforce implementation of processes in sales, service, and delivery to customer in accordance with KBL policies and SBP regulations. Also Adhere compliance on KYC & AML.
• Develop staff performance on KBL products/ processes and ensure refreshing knowledge through time to time interventions.