Summary

Data Analytics and Business Intelligence | Finance | Accounting | Fintech




Dynamic and versatile professional with expertise in Financial Analysis, Data Analytics, Business Intelligence, and Fintech. Proven ability in leveraging analytical skills to drive business decisions, optimize financial processes, and enhance data-driven strategies. Adept at financial modeling, advanced dataaL analysis techniques, and accounting principles. Eager to contribute to a forward-thinking team by providing insightful financial and data-driven solutions

Experience

Company Logo
Digital Transformation and Strategy Manager
Digital Axes
Apr 2023 - Sep 2024 | Sahiwal, Pakistan

At Digital Axes, My Major role is to manage our High Profile International clients and bringing new innovations to their existing Digital Media strategies.
My major contributions are that I;

- Spearheaded digital transformation projects for 15+ international clients, resulting in an average 45% increase in operational efficiency.
- Led the implementation of new digital tools and platforms, reducing project timelines by 30%.
- Increased client digital adoption rates by 60%, driving a 50% boost in overall customer satisfaction.
- Managed multi-million dollar digital strategy budgets, achieving a 35% cost reduction through strategic resource allocation.
- Developed and executed data-driven strategies that improved client ROI by 40% within the first year.
- Pioneered a client-focused innovation program, leading to a 25% rise in product and service innovation across all accounts.
- Enhanced client digital capabilities, resulting in a 55% improvement in their market competitiveness.
- Orchestrated cross-functional teams across 10+ countries, increasing collaboration efficiency by 50%.
- Introduced agile methodologies to international projects, reducing delivery time by 20% while maintaining high quality standards.
- Solved complex digital challenges for clients, leading to a 30% reduction in operational downtime.
- Increased client engagement and retention by 40% through tailored digital strategies and continuous performance optimization.
- Streamlined digital processes, saving clients an average of 25% on operational costs.
- Implemented advanced analytics tools, increasing data-driven decision-making accuracy by 35%.

Company Logo
Digital Marketing and SEO Manager
Reader\'s Inside
Sep 2022 - Apr 2024 | Sahiwal, Pakistan

In my role as a Digital Marketing and SEO Optimization Expert at Reader's Inside, I successfully spearheaded initiatives that drove significant growth and enhanced our online presence.

Here's my major contributions;

- Improved organic search rankings by over 50%, leading to a 35% increase in website traffic within six months.
- Boosted conversion rates by 25%, contributing to a 40% rise in overall sales.
- Implemented data-driven keyword optimization, increasing content visibility by 60%.
- Managed PPC campaigns, reducing cost-per-click by 20% while increasing ROI by 45%.
- Conducted A/B testing and performance analysis, resulting in a 30% increase in user engagement.
- Enhanced the brand's digital footprint, significantly improving customer acquisition and retention.

Education

The Institute of the Chartered Financial Analysts
Certification, ‎
Finance, CFA LEVEL 1
Incomplete
2025
The Institute of the Chartered Accountants of Pakistan
Certification, ‎
Accounting & Finance, CA Level 2
Incomplete
2025
The Institute of the Chartered Accountants of Pakistan
Certification, ‎
Accounting & Finance, CA Level 1
Completed
2024
Divisional Public High School & Intermediate College
Intermediate/A-Level, , ‎
Pre- Medical
2021

Skills

Expert Account Management Skills
Expert Accounting
Expert Accounting System Management
Expert Accounting+
Intermediate Accounts Adminstration
Expert Accounts Management
Intermediate Accounts Payments Handling
Intermediate Accounts Software Command
Expert Admin Operations Management
Beginner Adobe Photoshop
Expert Analytical Skills
Beginner Auditing
Expert Basic Software Knowledge
Intermediate Billing Services Knowledge
Expert Bookkeeping Knowledge
Beginner Capital Budgeting
Expert Client Dealing 
Intermediate Company Presentation Skills
Expert Compiling and sorting data
Expert Computer Typing
Expert Confidential Documents Handling
Intermediate Configuration Switches
Beginner Control Points Knowledge
Intermediate Corel DRAW
Expert Corporate Accounting
Intermediate Corporate Finance
Expert Customer Service
Expert Data Analysis
Expert Data Analytics
Expert Data Analytics and Business Intelligence
Expert Data Collection
Expert Data Comparison
Expert Data Development Analysis
Expert Data Distribution Analysis
Expert Data Extraction
Expert Data Management
Expert Data Mining
Expert Data Operations
Expert Data Processing
Expert Data Visualization Skills
Intermediate Debt Collection and Recovery
Expert Documents Maintenance Skills
Intermediate Electrical Controls Knowledge
Expert End to End Sales
Expert Environmental Data Analysis
Intermediate Equity Research
Expert Equity Research Analysis
Intermediate ERP
Intermediate ERP Financial Command
Intermediate ERP Implementations

Languages

Intermediate Hindi
Expert Punjabi
Expert Urdu
Expert English