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Summary
Currently I am associated with Jinntv Network Pakistan which is a well-known Web Channel for Kids & Muslim Families under Ishara Foundation. My task is to look after all the Marketing Activities which includes ATL, BTL, Mall Activations, Advertising Agencies Business, Collaborations, Promotions, Positioning & Brand Building to create the brand awareness in the Market. I have whole team of 8 people under my supervision /department in which Social Media Manager, Graphic Designers, Video Editors/ Animators and Content Creators are included.
I was previously associated with daily Jang Newspaper dealing Ad Sales of all upcoming or existing major clientele around Pakistan. Previously responsible for Thai Airways Marketing & Media Sales was my Job. My passion is to interact and learn in all dynamics. As having keen interest in marketing and brand management I always try to learn as student and to perform with best of my capabilities which I have learned in my more than 6 years of professional experience. Currently responsible for almost 40% sales of allotted channels and mediums which includes dealings, negotiating with agencies & clients in finalizing rates, media plans and their executions. My experience includes both B2B & B2C Sales Management. My clientele is having a much diversified fields including FMCG, Construction, Health Care, Financial and Home Appliances. I am motivated, interactive with excellent interpersonal and communication skills and a proven track record.
Sales & Marketing professional with over 8 years of experience who excels in uncovering customer needs and providing timely solutions. Proven track record for establishing large volume, high profit accounts with excellent levels of retention and loyalty. Effective communicator offering high-powered negotiation and closing skills to achieve both personal and corporate goals. Outstanding success in building and maintain relationships with Key Decision Makers. Highly Competitive Self Starter who is organized, disciplined and goal oriented.
Specialties: Product Development & Management, Client Relationships Management, Sales, Marketing & Business Development, Relationship building, Market Research & Planning, Development of Strategies to Materialize Objectives, Promotional Planning & Support, Sales Force management, Handling of Distributor/Importers & Supply Chain Matters, Regulatory Matters, Effective Team Management, Creative and Analytical Thinking, Problem Solving team player.
Projects
Experience
Marketing Manager
• Meet and exceed Personal Sales targets from finding New business and up selling to Existing Key Account Clients.
• Create Effective content marketing and lead generation proposals that meet Advertisers’ objectives and deliver solutions in line with Client Expectations.
• Develop strong Relationships with internal key stakeholders (Editorial, Production, Editors, Directors & Producers) and external customers.
• Managed Local and International Brands.
• Constantly identify high-value segments and customers, whose target audience matches our digital product users.
• Manage pipeline and priorities target accounts to maximize sales and ROI.
• Hands-on prospecting, calling, presenting and closing deals.
• Develop Sales Strategy, streamline sales process. Test and optimize sales tactics.
• Coach and collaborate with exhibition sales team.
• Agency Resource with Strong PR in Influencer or Celebrity Circle.
• Innovation idea of Co-Marketing & Co-Branding.
• Experience in TVC & DMC Media Buying & TVC & DMC Video shoot.
• Planning and development marketing strategies for the Existing and New Products.
• Develop plans for launching New Products.
• Prepare Annual Budget for the Products
Sr. Marketing Associate
• I was currently associated with Jang Media Group dealing Ad Sales/on Print commercial sales/marketing of all major events around the globe which include The News Education Expo, Jang Dream Home Expo and Pakistan Super League Media Partnerships.
• Have actively been involved with the Group Managing Director / Director Marketing on high profile, high visibility & prestigious projects. The work includes: MOU formation, media partnership opportunities, signing between the heads, work modalities on collaboration, liaison with different stakeholders, such as production/press, billing, editorial & event organizers, press/media coverage, advertising campaign, & publication of special report complementing the project. Some of the projects are Silver Jubilee/25th Anniversary of The News 2016, The News Women Power50, Best Selling Brands of Pakistan, Leading Baby Care Brands of Pakistan, FMCGS, Top Herbal Brands of Pakistan, Redefining Energy Brands, and Construction & Real Estate Leader in Pakistan, Medical Hospitals, Educational Institutes are also in my clientele.
• Currently responsible for almost 40% sales which includes dealings, negotiating with agencies & clients in finalizing rates, media plans and their executions. My experience includes both B2B & B2C Sales. Other aspect that I loved most is Public Relations as I also specialize in my Bachelors degree. My clientele includes diversified fields including FMCGs, Construction, Health Care, Financials, Automobile and Confectionery. I am motivated, interactive with excellent interpersonal and communication skills and a proven track record.
Sales Executive
• Achieve sales volume and maintain the Company prescribed sales standards for area of operations, which improves and maintains company and brand image and prestige.
• Achieve business objectives or exceed the allocated sales target.
• Moreover, from Brand Perspective, we launch creative ATL, BTL, CSR and consumer’s promotions based marketing campaigns to further cement the loyalty of the brand with consumers.
• Constantly improve and update knowledge, especially product range, features, general aviation industry, new features and their benefits, technical developments, market trends, selling techniques and customer handling skills.
