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Summary
I have done bachelor of Computer Engineering. I started my career as “IT Officer” in Universal Service Fund Company, during job I was deputed to Ministry of IT & Telecom as “Assistant Project Manager - IT” where I was assigned managerial tasks by top management. However, I landed in private sector by securing job in The Knights Pvt (Ltd) as Digital Marketing Executive position. Later on I joined Lads Technology and currently working as “Team Lead Digital Marketing”. In my professional journey so far, I acquire lot of technical and managerial skills which I want to implement throughout my career positively.
Experience
Mobile Marketing Executive - Team Lead
- Managing several client accounts
- Driving ASO for games projects
- Increase organic downloads by conducting keywords analysis via (data.ai/sensor tower)
- Optimize Play store presence
- Brief designers & translator on creative experiments & localization of app store assets
- Monitor and report on keywords ranking & install rate
- Examine running campaigns with different paid media /advertising platforms
- Coordinated the development teams regarding game planning
- Listening and responding to users queries over digital communication channels.
Marketing Executive
- Application Store Optimization (ASO) as per the trending the keywords
- Experimentation of creative assets at graphics end
- Running campaigns with different advertising agencies particularly ‘Google AdWords' & 'Facebook'
- Game planning as per the user’s feedback
- Publishing the new releases
- Examine the Vitals of project
- Manage the weekly and monthly reports of Google play search and Google play explore data
Digital Strategy & Transformation Officer
Deputed to Ministry from Universal Service Fund
- Implementation of Digital Pakistan Policy
- Screening of e-Government/ICT projects proposals, monitoring and evaluation of IT projects sponsored by MoIT.
- Assistance to Ministry of Commerce for the formulation of e-commerce regulatory framework
- Research on emerging technologies related to the ICT like Distribute Ledger Technologies, Cloud computing and proposed similar relevant way forward.
- Implementation of USF’s Digital strategy including e-Commerce platform and other initiatives.
