Summary

SALES-MANAGEMENT, TRADE-MARKETING & DISTRIBUTION EXPERT
18-years highly successful experience in Sales Management.

OBJECTIVE: Seeking a challenging career in a well reputable organization that utilize my interpersonal creative skills and provide long term career growth opportunities.

for Urgent Calls .
IFTIKHAR ALI LASHARI
Email: [email protected]
Contact Number: +92 300-3113491- 03337116141
Address: C/o Abdul Waheed Maka General Store opposite Govt, Degree Collage Shikarpur Road Sukkur Sindh Pakistan
LinkedIn Profile: https://pk.linkedin.com/in/iftikharlashari

Experience

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Sales Consultant
Royal Care Cosmetics (Pvt) Limited Karachi
Jan 2021 - Present | Sukkur, Pakistan

As the Regional Sales Manager for the South, you will play a pivotal role in the growth and success of Royal Care Cosmetics. You will be responsible for managing and driving sales initiatives within your designated region, overseeing a team of sales professionals, and ensuring that revenue targets and market share objectives are met. This position requires a strategic thinker with excellent leadership skills, a deep understanding of the cosmetics industry, and a proven track record of achieving and exceeding sales goals.
Key Responsibilities:


Sales Leadership: Lead, motivate, and manage a team of sales representatives within the South region. Set clear sales targets and provide coaching and guidance to achieve and exceed sales goals.


Market Analysis: Stay updated on industry trends, competitor activities, and market conditions in the South region. Use this information to formulate and adjust sales strategies.


Territory Management: Allocate and manage sales territories effectively to maximize market coverage and revenue generation.


Sales Strategy: Develop and implement sales strategies to penetrate new markets, expand the customer base, and increase product sales. Identify and prioritize growth opportunities.


Relationship Building: Build and maintain strong relationships with key clients, partners, and distributors in the region. Foster long-term relationships that drive business growth.


Training and Development: Train, mentor, and develop the sales team, ensuring they have the necessary skills and knowledge to excel in their roles.


Performance Evaluation: Regularly evaluate the performance of the sales team, provide feedback, and implement performance improvement plans as needed.


Budget Management: Prepare and manage the sales budget for the South region, ensuring efficient resource allocation and cost control.


Reporting: Generate and present reports on sales performance, market analysis, and forecasts to the senior management team.

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Regional Sales Manager
Bol Media Group Karachi
Aug 2018 - Dec 2020 | Sukkur, Pakistan

Setting Sales Targets are responsible for setting sales targets and goals for their team, based on the company's overall objectives and budget. Develop sales strategies and plans to achieve sales targets and goals, and identify new sales opportunities and markets. Recruit, train, and manage a team of sales representatives to achieve sales targets and goals, and motivate them to perform at their best.They monitor the performance of the sales team and individual sales representatives, and analyze sales data to identify areas for improvement. Build and maintain strong relationships with key clients, stakeholders, and partners to promote the company's products and services. Providing excellent customer service and support to clients, and ensure that their needs are met in a timely and professional manner.Daily forecast sales and revenue projections, and provide regular reports to senior management on the performance of the sales team. Manage the sales budget, allocate resources, and ensure that the sales team operates within the allocated budget.conduct market research and analysis to identify market trends, customer needs, and competitor activity, and use this information to inform sales strategies and plans.Collaborate with other departments, such as marketing, product development, and customer service, to ensure that the company's sales objectives are aligned with its overall business objectives.

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Zonal Sales Manager (Sindh & Balouchistan)
Gourmet Foods Pakistan
Mar 2017 - Aug 2018 | Sukkur, Pakistan

Responsible for setting sales targets for the region and ensuring that these targets are met. This involves developing and implementing sales strategies and tactics, monitoring sales performance, and making necessary adjustments to achieve the targets.Responsible for recruiting, training, and managing a team of sales representatives and executives. This involves setting performance targets, providing feedback, and motivating the team to achieve their goals.Responsible for developing and maintaining relationships with key customers in the region. This involves identifying customer needs, addressing customer concerns, and ensuring customer satisfaction. Responsible for managing the distribution channels in the region, including wholesalers, distributors, and retailers. This involves identifying and appointing new distributors, managing existing distributors, and ensuring the smooth flow of products from the company to the end customer.Responsible for conducting market research and analysis to identify market trends, customer preferences, and competitive landscape. This information is then used to develop effective sales strategies and tactics.Responsible for managing the sales budget for the region. This involves forecasting sales revenue, managing expenses, and ensuring that sales operations are conducted within the allocated budget.Responsible for reporting sales performance, market trends, and customer feedback to the senior management team. This information is used to make informed business decisions and to develop long-term sales strategies.

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Deputy Manager Sales South Region
ZIC MOTOR OIL - HI-TECH LUBRICANTS LTD.
Mar 2016 - Nov 2016 | Sukkur, Pakistan

Developing and implementing sales strategies that align with the company's overall goals and objectives. This may involve conducting market research, analyzing sales data, and identifying new opportunities for growth.Managing a team of sales professionals, including setting sales targets, monitoring performance, and providing training and support as needed.Building and maintaining strong relationships with customers, including identifying their needs and providing solutions to their problems.Managing sales pipelines, including tracking sales opportunities, forecasting sales revenue, and ensuring that sales targets are met.Analyzing sales data, including identifying trends, forecasting sales revenue, and making recommendations for improving sales performance.Coordinating with other departments, such as marketing and product development, to ensure that sales efforts are aligned with overall company goals and objectives.Participating in industry events, such as trade shows and conferences, to promote the company's products and services and to stay up-to-date on industry trends and developments. The lubricants industry, main goal will be to drive sales and revenue growth while maintaining strong relationships with customers and ensuring that sales efforts are aligned with the company's overall goals and objectives.

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Regional Sales Manager (Sukkur)
PepsiCo Sukkur Beverages (Pvt) Limited Sukkur
Jun 2013 - Jun 2015 | Sukkur, Pakistan

•Handle complete Regional Market and Responsible for Sales & Marketing.
• Manage all Sales related activities covering area mapping & coverage, setting monitoring and achievement of targets
• Monitor weekly & Monthly Sales Targets (MTD & YTD).
• Plan & implement New Distributors Infrastructure for Market coverage.
• Merchandising excellence on visibility.
• Establish strong Route to-market / Distributor Management.
• Stock management, ensure Products Availability & Markets Development, Competition tracking. Develop & recommend trade schemes for sales promotion.
• Implement & monitor trade schemes. Work closely with market development, implementation & monitoring of various Territory activities.
• Develop relationships with key Outlets in organized retail & drive sales in this segment.
• Implementation of sales management, training of Area Sales Managers & Territory Sales Officer & Distributors Sales force- People management.
• Responsible for sales increase and secondary sales thru Area Sales Manager's & Territory Sales Officers.

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Manager Consumer Sales (Sukkur)
Pakistan Telecommunication Company Limited
Apr 2012 - Jun 2013 | Sukkur, Pakistan

• Responsible for Sales of PTCL All Products Through our franchises sales & Retail outlets. Availability of POS material/Marketing Collateral in the registered retail outlets of region. And also I visit to all franchises of the region every Time. Ensure achievement of Sales Targets on monthly/quarterly/yearly basis for EVO Internet Device and WLL Sets post paid & prepaid and All Consumer Products of PTCL .Handling Sukkur Regional Market and entire Responsible of Sales & Marketing Increase sales and secondary sales thru Assistant Managers look after total Franchise and One Stop Shops Sukkur Larkana & Nawab Shah Reporting to GM Commercial South to manage all Sales related activities covering area mapping & coverage, setting monitoring and achievement of targets. To ensure Company Targets. Good Communication skills, Primary & Secondary Volume & Value Achievement of Distributors Business planning & daily Forecasting, Working closely with colleagues in the Sales Team , involved in contributing to the overall process of management and corporate decision making to ensure the Company maximized its profitability. Was responsible for constantly identifying new opportunities and potential clients, as well as developing relationships with them; achieving revenue and profit targets; closing value-added reseller partner opportunities in key markets and acquiring relevant market; identify customers, arrange meetings with key decision makers and secure sales developing a highly professional and results –oriented sales force capable of achieving, or exceeding, demanding sales targets in their respective fields.

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Area Sales Manager (Rahim yar Khan )
PepsiCo Sukkur Beverages (Pvt) Limited Sukkur
May 2008 - Apr 2012 | Rahimyar Khan, Pakistan

• Management and Development of sales team & Handle Distributors network to achieve company's objectives and goals. Designed action plans to achieve sales targets and tried to maintain it smoothly. Used resources efficiently & effectively (chillers, publicity & other benefits to distributors/retailers)managed one zone (districts Rahim Yar Khan) and interior Rahim Yar Khan and managed and developed its volumes, distributors and markets. Developed liaison with potential and key customers for business development and contract negotiations. Measured distributor effectiveness in merchandising and sales activities. Assigned work, developed objectives and managed overall performance of sales staff. Ensured distributors to maintain product inventory levels and inventory rotation. Managed activity of sales programs, new schematics, pricing etc. Managed and directed the concerned reports and submit all reports as required. And Assigned new Distributors Networks.

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Market Development Officer
Coca-Cola Beverages Pakistan limited Rahim Yar Khan
Jun 2000 - May 2008 | Sukkur, Pakistan

• Ensuring Product Availability, Daily Forecasting and Achieving Sales Targets for the assigned Area for all brands and Packs both in Physical and unit cases. Coordinating for Proper Merchandising of Products, Promotion execution, Market Development and Cultivating Relationships with Existing & potential Distributors/ Dealers/Retailers. Supervising Proper Market Visits & Maintenance, Placement, Display, and usage of Chilling Equipment in the Market. Tracking & timely Settlement of Market Discounts and claims etc.

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District Sales Officer
PepsiCo franchise Sukkur Beverages (Pvt) limited Sukkur
Jan 2000 - Jun 2000 | Jacobabad, Pakistan

Responsible for Managing Primary and Secondary sales in assigned Territory of District. Handling Sales Officers and Sales Supervisor of Company. Building awareness about new schemes to be conducted in the market. Market execution. Develop/ network with distribution channels, providing them detailed knowledge, resulting in deeper market penetration and reach. Consistently maintaining sales volume from Distributors and Retail Outlets. Responsible of Products Availability.

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Sales Officer
Rc-Cola Farooq Beverages (Pvt) Limited Quetta
Apr 1996 - Jul 1998 | Quetta, Pakistan

Measured distributor effectiveness in merchandising and sales activities. Assigned work, developed objectives and managed overall performance of Distributors sales staff.

Education

Dadabhoy Institute of Higher Education
Masters, Executive Masters in Business Administration, EMBA‎
Marketing
CGPA 3.2/4
2016

Skills

Expert Accounts Managment Skills
Expert Development Development
Expert Direct ales
Expert Distributors
Expert Event Marketing Strategies
Expert Export Development
Expert Fluent in English
Expert Go-to-Market Strategy
Expert Individuals / Consumers
Expert Influential Communicator
Expert Key Account Management
Expert Lead in
Expert Leading Diverse Teams
Expert Live Demo
Expert Managing Midsize Teams - 5 to 20 People
Expert Market Share Analysis
Expert Multicultural Sensitivity Awareness
Expert Penetration Skills
Expert Post Campaign Analysis
Expert Product Distribution Skills
Expert Product Diversification
Expert Product Forecasting
Expert Quota Setting
Expert Rural Markets Knowledge
Expert Sales Automation
Expert Stitching Skills
Expert Target Setting
Expert مبيعات القناة
Expert محادثة المبيعات
Expert استشارات إدارة المبيعات
Expert تحليل نمو المبيعات

Languages

Intermediate English
Intermediate Punjabi
Expert Farsi
Expert Balochi
Expert Sindhi
Expert Urdu

Companies Followed

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Iftikhar Contacts

Umair Yaqoob
Healthwire Pvt. Ltd.
Amir Zeb
Axact
Muhammad Ali Jan
Attock Petroleum Limited
Manzoor Ahmed Ahmed Qureshi
Hilal Foods (Pvt.) Ltd
Waqas Akhtar
Freelance Pvt.