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Summary
I bring 12 years of distinguished experience, primarily in FMCG with a noteworthy stint in Oil Marketing. Having thrived at National Foods, Reckitt, Shell, Coca Cola, Jazz (formerly Mobilink), and Fauji Freshnfreeze.
Throughout my journey, I've led diverse functions including GT sales, Modern Trade sales, Trade Marketing, Distributor Management, and RTM strategies. My approach is synonymous with unwavering success, driven by strategic finesse, operational excellence, and a knack for innovation.
Beyond personal accomplishments, my mentoring has cultivated a cohort of professionals who have excelled in various arenas, a testament to my leadership.
My strategic acumen is underscored by a notable achievement: Transforming the Trade Marketing function with numerous initiatives at Reckitt. This reflects my commitment to propelling growth and competitive positioning.
Attached is my resume for your review. I look forward to the opportunity to discuss how I can contribute to your organization's continued success.
Experience
National Key Accounts Manager
Sr. Trade Marketing Manager
Regional Sales Manager
Sales Manager - Key Accounts
Successfully converted one of the major conversions of the year in the first week
Successfully worked with HORECA channel customers and sponsored their events
Developing connection banks and account plans for all major customers
Responsible for supply to Key Account's outlets, maintaining availability, in-store executions and cooler purity/display
Manage relationships for the outlets that require intense focus
Forecasting and Planning for supplies to outlets month wise and annually
Aligning workforce to hunt for new business opportunities and capturing new customers
Working with the team to develop, coach and train them to achieve targets of volume, availability and other criteria of the organization
Successfully implemented an innovative model of Hub & Spoke in Saddar region to grow sales in first 4 months by 134% and for the next year expected of +300% growth over last year
Successfully organized, as part of team, Annual Distributor Gala 2015/16 for celebrating the successful year by awarding employees
Responsible for Primary (to Distributor) & Secondary (to Retail outlets) sales
Responsible for Availability of product in the market, converting new outlets for retail sales, grow into untapped markets, cross-selling of variable SKUs
Key Account Manager