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Summary
Results-Driven Executive with demonstrated 20 years of experience in the areas of Marketing Strategy, Business Analytics and Customer Experience Management. Rich background in Strategic Planning, Marketing, New Business Development, Client Servicing, Marketing Research, Franchise Network, Policy Formulation Implementation and Internal / External Communication in Pakistan.
Projects
Experience
Chief Marketing Officer
Project Director Franchise (The Smart Schools)
Looking after complete project (350Schools & 85,000 Students Portfolio) w.r.t. Business Development, Policy Formulation & Implementation, Negotiations, Finance & Recoveries, Franchise Expansion, Marketing, Academics, Sales and After Sales, Quality Assurance, Performance Management and Team Building, etc...
General Manager Marketing
Major tasks Product Management Refrigerator, Brand Management, Communication (ATL & BTL), Project Execution & Team Management, Giving Trainings & Orientations, Making Proposals, Budgets & Contracts, Analysis & Presentations, Marketing Task Force, Social Media, PR, Handling Agencies (Creative, Media, Digital, PR), Market Activations, Digital Dealer Mapping, HEC Laptop Workings, Reporting, Media Tours and many more.
Head of Marketing (Senior Manager Marketing)
Major tasks Product & Brand Management, Communication (ATL & BTL), Project Execution & Team Management, Franchise Network Expansion & Giving Trainings & Orientations, Making Proposals, Budgets & Contracts, Analysis & Presentations, Marketing Task Force, Social Media and many more.
Marketing Research Manager
Worked for Client Servicing (FMCG, Telecom, Banks, Agri-Business), Handled Loyalty Programs, New Business Development, Marketing Branded Tools, Project Execution & Team Management, Giving Trainings & Orientations, Communication, Making Proposals, Budgets & Contracts, Analysis & Presentations and many more. Also handling Tobacco & Telecom clients in Afghanistan.
Senior Research Executive-PepsiCo Account
I worked for the Retail Measurement Services-
Client Service & Sales Department and my major task was to take care of the PEPSI COLA INTERNATIONAL account, also handled CR project, Marketing Research and Analysis, Internal / External Client Relation, Communication and Presentation, Payments, etc. Portfolio expansion, handled & worked on Nestle & Packages.
Senior Marketing & Business Development Officer
Took care of FBR, Pakistan Petroleum & NCR accounts, Client Specific Programs as well as Open Enrollment Programs, Market Executive Education, Internal / External Client Relation, Communication & Planning, Marketing Research, Statistical Analysis, Proposals & Contracts Writing, Managing Programs / Seminars, Course Design with Faculty, Payments and many more.
Assistant Manager Export Marketing
Looked after New Business Opportunities, Responsible for International Sales & Marketing, Communication, Marketing Plans, Quantitative & Qualitative Analysis, Product Packaging, ABF & Sales Monitoring, LC & Shipping Documents Scrutinizing and many more.
