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Summary
As professional Marketing Manager offers expertise in developing corporate and marketing strategies while conducting business with both national and international entities. Accomplished and well-known campaign leader and initiator of collaborative ventures, with excellent organizational skills gained through working in the marketing & sales field for more than 7 years. Key Strengths: _ Marketing Strategies & Campaigns _ Corporate Communications _ Creative Team Leadership _ Product Positioning & Branding _ Web & Print Content Development _ Focus Group & Market Research _ Development of Training Materials _ Sales Collateral & Support _ Public & Media Relations _ New Product Launch & Franchise Development Objective – Looking to secure a position in the field of product marketing management at a reputed company wherein I can add value, and grow my professional career.
Experience
Group Head Brand and Franchise Development
Marketing Management (B2C Market )
development and execution of marketing strategy for each segment with sales team
development of annual branding plan including ATL , BTL & TTL Campaigns
development of all kind of Promotional material. (Give away items)
Franchise Development & Sales Team Support ( B2B Market )
Identification of potential dealers with sales team to build product distribution system
Development of Franchise network with the collaboration of Sales Team
Design, Print & distribute all POS Material to the regions across Pakistan in time
Events Organizations
Organize Major Events including Annual Sales, Dealers conferences
Annual International CAC Conferences having more than 1500 delegates from china
Development & Procurement of Packaging Material
Procure and manage all products packaging from A to Z.
Introduce design Product packaging by understanding Market trend & need.
Introduce new Vendors to the company offering better Services with competitive rates.
Contributed in successful launching of two new company
Bravo Crop Sciences – (Sep-2014)
Roshan Crop Sciences – (Aug-2016)
Manager Marketing Export / Project Leader
Supervised the promotion, pricing and product line plans for 7 countries; oversaw the day-to-day activities of the Business and International Marketing Team and partner / agents of international markets.
International Visits
Created marketing plans for 7 countries based on key operating indicators.
Visit at least twice a year at each territory
- Indonesia - Thailand - Vietnam - Philippines - Sudan - Sri Lanka
Increased international sales annually
Product Management
Forecasting and Strategy Building
Campaigns design and execution (ATL, BTL ,Web & Print content development.)
Development of Training Materials.
Development of all kind of Promotional material. (Give away items)
Technology Partners business dealings
Fives Cail Group (France) Technology Partner of Sugar Industry.
Invelt Group Technology Partner of Sugar & Non Sugar Industry.
Events Management
International Foundry Congress Exhibition organizing and representation.
Pakistan Society of Sugar Technologists conference representation.
Asst. Manager Product / Brand Development
Brand Development
Supervise and Guide the Product Development Team.
Develop marketing plans with agency and execution.
Deal with Print, Paper and Electronic Media Campaign.
Development of all kind of Promotional material. (Give away items)
Franchise Development & Sales Team Support
Franchise renovation and branding.
Franchise network development with the collaboration of Sales Team.
Design, Print & distribute all POS Material to the regions across Pakistan in time.
Propose and upgrade the marketing strategies and plans according to the market
trend.
Events Organizations
Organize Major Events including Annual Sales, Dealer conferences, Franchise Sale
promotion events and CAC Expo Conferences having more than 1500 guests.
Development & Procurement of Packaging Material
Procure and manage all products packaging from A to Z.
Introduce design Product packaging by understanding Market trend & need.
Introduce new Vendors to the company offering better Services with competitive rates.
Contributed in successful launching of two new company
Bravo Crop Sciences (Sep-2014)
Roshan Crop Sciences (Aug-2016)
Assistant Product Manager at Pronto Promo Pvt Ltd.
Idea Development
Introduce new Ideas of Promotional Products Concepts according to the requirement of Client.
Present Ideas with Front End Team to the client.
Concept Design 2D/3D/Animations through Software’s.
Introduce the Prototype / Mockup of Final Concept.
Product Development
Production Collaboration in terms of Production
Propose and introduce new materials for Product Development.
Provide complete feasibility and Costing report to the client.
Organize Events (Pronto Family Day) having more than 900-1000 guests.
