Summary

I am digital marketing enthusiast with 5+ years experience in social media marketing, expertise in social media campaigns including; Facebook Ads, Twitter Ads, and Instagram Ads etc. I was involved in effective campaigns that resulted in the improvement of brand awareness, lead generation, and conversions. Having hands-on experience in email marketing, SEO, Google AdWords, Google Analytics, HubSpot, Sprout Social, Canva, Hootsuite, Buffer, and Ubersuggest.

With strong conceptual, analytical and communication skills; I am confident, self-driven and striving for continuous self-development. I believe in pro-active action, never give-up mentality in every situation.

Projects

Alhaq Travel
Emenac Packaging UK
YBY Boxes USA
Emenac Packaging Australia
Emenac Packaging USA

Experience

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Social Media Marketing Specialist
Emenac Packaging USA
May 2019 - Present | Lahore, Pakistan

Implementing digital B2B marketing strategies on multiple brands of Social Media to generate targeted leads, ensuring key message delivery, audience engagement, and positive brand affinity. Getting targeted results through Paid campaigns. Improving social media management with automation. 
Job Responsibilities: 

Handling effective ad campaigns to implement successful retargeting, lead generation, and conversion.
Execute tests, collect and analyze data, identify trends and insights to achieve maximum results.
Handling multiple brands social media channels to improve engagement and awareness.
Maintaining social media management tools to make content calendar and manage team tasks.
Reporting, monitoring & tracking of digital marketing campaigns.

Skills: Social Media Marketing · Social Media Optimization (SMO) · Facebook Ads Manager · Digital Marketing · LinkedIn Marketing · YouTube Marketing · Sprout Social · Hootsuite · Google Analytics · Canva · Bit.ly · Brand Management · WordPress

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Senior Digital Marketing Executive
Virikson Travel
Jun 2017 - Apr 2019 | Lahore, Pakistan

Develop and deploy digital marketing strategies that drives engagement responses, and lead generation through various channels of expertise, including social media, paid media, search/SEO, Email marketing and more. Planning engaging content with a strong brand voice for the website and social media channels.

Building and executing Social media strategies to optimize effectiveness.
Generating valuable content to increase Brand Awareness, and Engagement.
Handling social platforms; Facebook, Twitter, LinkedIn, YouTube, Instagram.
Managing email marketing campaigns; Mail chimp and Mailer Lite.
Managing Google search Ads to improve & maximize delivery.
Design and Execute SEO strategy to get ranking on targeted key phrases.

Skills: Social Media Marketing · Facebook Ads Manager · Digital Marketing · Email Marketing · MailChimp · Pay Per Click (PPC) · Google Adwords · Ubersuggest · SEMrush · Brand Management · Online Marketing

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Marketing Analyst
Echno IT Solution
Dec 2016 - May 2017 | Lahore, Pakistan

Worked with a startup as a Marketing Analyst. I have made strategies for social media and App Store Marketing.
My Work Includes:

Worked with management in making major Marketing decisions in many important Projects.
In-depth analysis of competition and Keyword research.

Education

Iqra University
Masters, Masters in Business Administration, MS/MBA Marketing‎
Brand Management, New Product Development, Services Marketing
CGPA 3.4/4
2016
University of the Punjab
Bachelors, Bachelors in Commerce, Bachelors in Commerce‎
Advance Accounting, Cost Accounting, Introduction to Business
Percentage 63%
2011

Skills

Beginner 2D Graphics
Expert Ad Boosting
Intermediate Adobe Phoo Shop
Beginner Adobe Photoshop
Expert Ads Manager
Expert Advertising
Intermediate AI Programs
Beginner Amazon Account Management
Beginner Amazon Marketing Campaign Management
Intermediate B2B Business Development
Expert B2B Manager
Expert B2B Marketing Strategies
Expert Blog Marketing
Expert Blog Posting
Intermediate Brand Advertising
Intermediate Brand Management
Intermediate Brand Performance Management
Intermediate Budgeting
Intermediate Business Development
Expert Campaign Building
Expert Campaigns
Expert Campaigns Management
Beginner Canlendar Management
Intermediate Client Acquisition Skills
Expert Communication Skills
Intermediate Content Development
Intermediate Content Management
Intermediate Content Marketing Skills
Intermediate Content Marketingc1
Beginner Content Writing
Intermediate Coordination Skilla
Intermediate Copywriting
Intermediate Craft Command
Intermediate CRM Analysis
Beginner CRM Command
Intermediate Customer Interaction Management (CIM)
Expert Customer Serve Skills
Intermediate Data Analysis
Intermediate Data Analytics
Intermediate Database Impact
Intermediate Deep Knowledge of Social Media Platforms
Expert Digital Activation
Intermediate Digital Advertising
Intermediate Digital Business Development
Expert Digital Marketing
Intermediate Digital Marketing Analysis
Intermediate Digital Marketing Management
Intermediate Digital Media Planning
Intermediate eCommerce Knowledge
Intermediate eCommerce Website

Languages

Expert Urdu
Intermediate English

Companies Followed