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Summary
12+ years of experience in SEO, digital marketing & performance marketing, and 7 years of experience in leadership roles - founded, managed and scaled teams - Driven Product, UI UX, and engineering teams to achieve business KPIs.
Helped international SaaS / E-commerce businesses grow from zero to $ seven figures in ARR both organically and in paid advertising by accelerating their user growth, and conversions, reducing CAC costs, and churn & increasing the ROAS and CLV/LTV.
Core Specialties:-
SEO and performance strategy B2B/B2C, Technical SEO, SEA, Content Marketing, Inbound Marketing, Marketing Automation, Data Analytics, Business Intelligence, UX Optimization, CRM expert, Looker Studio, Brand awareness, Brand positioning, Attribution and tracking, Funnels optimization, product marketing, and go-to-market strategy.
📱Mobile Apps Growth:- ASO, Apple Search Ads, Google, and Facebook app campaigns, Paid search ads, A/B testing, and analytics. Scaled a lifestyle app to 50 million-plus installs globally by doubling DAUs/MAUs and LTV.
Projects
Experience
Head of Digital Marketing
SEO, Content Marketing, Paid Ads, Lead Generation, LinkedIn advertising, Performance Marketing, Advanced Analytics, CRM, Marketing Automation, Reports Visualisation and Team Management
Digital Marketing Manager
SEO, Google Ads, Facebook Ads, ASO, Mobile App Marketing, and paid ads. Marketing Automation, Analytics, Strategy, and Team Leading
Performance Marketing Analyst
SEO, Adwords, Facebook Paid, Leads, Conversion, CLV, Analytics and Mobile app installs
Sr. Digital Marketing Expert
SEO, Google Adwords, Social Media Marketing
