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Summary
I have 15 years experience of FMCG sales in Food Services & Retail segments of Lahore. Excellent Relationship with HoReCa, HELT, B&I, Institutions & LMT outlets along with a proven record of successful sales and new business development by consistently achieving sales & growth targets. Experienced in leading a team of sales staff and delivering results by training and motivating them.
Experience
Zonal Sales Manager (Central & North)
Cheese, Butter, Whip Cream, UHT Milk, Flavor Milk, Mayonnaise and Ketchup.
Responsible of Food Services segment of Central & North Regions.
Dealing 7 distributors from Kasur, Lahore, Gujranwala, Faisalabad, Multan, Islamabad and Peshawar.
Develop the sales team and distribution network in central and north.
Key Accounts Manager
Responsible of Food Services, Bulk Business and LMT.
Territory Sales Manager
Responsible & managing to Food Service segment and LMTs of Lahore zone.
Forecasting and achieving sales targets.
Handling the distributers sales force, by training them and directing them in compliance with the monthly targets, growth & forecasted profitability.
Dealing with sales force on daily basis to ensure their dailys tasks & forecast.
Retaining & Developing Key Accounts to park them at FFFLs Direct Handling Model.
Managing & Responsible of FFFLs Assets and ensuring an above optimum Throughput.
Built & Retained long-term friendships/relationships with Customers.
Area Sales Manager
Responsible of LMT, HELT, HoReCa and Institutions in assigned territory.
Handling to all Bakery chain outlets as Centralized Cakes & Bakes, Gourmet, Doce, Malmo, Bundu Khan, Jalal Sons, Shezan.
Ensure good visibility of all products at all bakery chain outlets.
Successful launch Flavored Milk & Flavored Yogurt.
Ensure good availability and visibility of products at LMT outlets.
Monitoring & handling to all monthly & annually agreements of LMT outlets
To develop new business & improve existing outlets.
Monitoring to all company assets (Chillers) and credit.
Monitoring to all brand ambassadors and all activities on LMT outlets.
Crisis situation solving, key account management
Area Sales Executive
Responsible of FOOD SERVICES & LMT outlets in assigned Territory.
Explore new business in HoReCa sectors.
Successful launch of processed Meat (Chicken) in HoReCa from 0 to 200 plus new Customers.
Increased the Market share in Retail (LMT) outlets.
Plan & execute trade and consumer promotions plans.
Organize & implement different taste trial activities at LMTs to enhance sales.
Area Sales Officer
Excellent sales experience & good relationship with HELT, HoReCa and B&I channels of complete Lahore.
To make orders from customers and also collect recoveries of credit bills.
New business development and explore new business in Industries, Head Offices, Banks, Hotels, Restaurants, Cafes, Hospitals, Schools, Colleges, Universities, Parks, Traveling Points, Bus stops, Railway Stations, Air port.
Key Accounts management.
Focus on maximum productivity according to PJP Plan.
