Responsible for overseeing on-ground indirect sales activities within the assigned area through the franchise channel and converting market opportunities to drive sales.Achievement of assigned monthly/annual targets through effective franchise management. A few of the KPIs have been mentioned below:o Gross Adds – First Call Activation (FCA)o Revenue – Primary & Secondary Rechargeo Financial Services, Devices and Internet product offeringso Location based Business Segment KPIsBusiness growth and improvement of market share within the assigned territoryFranchise ManagementTimely and effective communication of targets and its monitoring/reportingRegular market visits to gather insights and competitor information etc.Route planning and target setting for RSOsProfitability monitoring and staffing at Franchise endFranchise and Retail staff motivation and training sessionsDistributionOngoing improvement of trends (minimum balance retailers, servicing at retail level for FS and GSM)Retail footprint expansion to increase availability of products and servicesChannel investment monitoringEnsuring and improving quality of sales

Responsible of driving the profitability, business growth and generation in a specific geographical territory.Have been secured 1st position Q-3 in North 1.Successfully appointed, launch recruit & trained sales team for newly on board franchise TG7635 at TALAGANG.Managing monthly sales Turnover of Rs. 160 Million with 600 outlets & 2600 Gross Adds (acquire new customers).Managing team of 10 members, Sales & Distribution Manager, Retail Sales Officers, Customers Care Officer and Direct Sales Officers.As a special project successfully appointed a new franchise at Chakwal, Choa Sydan Shah and PD Khan area. Area distribution is in process, will be launched in mid of March.Visibility of reports for strong follow up of sales team.Focusing on retail channel to get quality sales.Increased penetration of overall business in the assigned areas.Coordinate with the Commercial Planning and devise campaigns to increase penetration.Establish, develop and maintain distribution and retail network throughout the assigned territory.Taking full ownership of the tasks that have been assigned.Provide job coaching, Training and supervise the Franchisee and their field force.To ensure channel productivity, PJPs, route, stock cover at Franchise and SKU availability.Regular monitoring of sales and distribution KPIs & Ensuring ROI as per agreed criteria.Support BTL activities in the assigned area.Identify untapped areas in the assigned territory and guide team to increase retail penetration.Ensure achievement of monthly assigned primary and secondary both sales targets along with all KPIs.Channel development through focused efforts on coverage, productivity, drop size and range selling.Daily Briefing/ DE-Briefing sessions of sales force.
 

Responsible of launching new distribution channel business and to monthly sales targets of assigned territory.Have been deployed at Sargodha and successfully appointed distributor in Sargodha and Khushab.A part of launching of lube distribution channel in Pakistan State Oil.Secessfuly marketed products on retail channel.Always feel proud the share that I just not achieved sales targets but got highest share of motor cycle oil ''Blaze'' in Q-1.Deployed at Gujrat, have been worked at Gujrat, Kharian, Lala Moosa, Jehlum, Mirpur and rural areas of GT road.Increased penetration of overall business in the assigned areas.Regular monitoring of sales and distribution KPIs & Ensuring ROI as per agreed criteria.Identify untapped areas in the assigned territory and guide team to increase retail penetration.Identify new business opportunities to enhance sales and better ROI of distributors.

Responsible of growth in existing business and to meet monthly sales targets of assigned territory.
Have been worked at on multi destinations like Islamabad, Rawalpindi, AJK, Hazara, Chakwal, Mianwali, Bhakkar and Sargodha territories. 
Having experience of dealing with different markets of different cities.
Have been interacted with retailers, mechanics and transporters in all major cities of Pakistan started from Karachi, Haider Abad, Sakhar, DG Khan, Multan, Faisal Abad, Lahore, Sargodha, Rawalpindi and Islamabad during nationwide ''BLITZ'' activity in 2010.
Have won the top motorcycle oil selling prize in Sakhar Sindh during '' Blitz'' activity.
Successfully appoint and launch new distribution set up in Muzafar Abad.
Increased penetration of overall business in the assigned areas.
Establish, develop and maintain distribution and retail network throughout the assigned territory.
Taking full ownership of the tasks that have been assigned.
To ensure channel productivity, PJPs, route, stock cover at Franchise and SKU availability.
Channel development through focused efforts on coverage, productivity, drop size and range selling.
 

Responsible of implementation promotional plans on retail channel.
Creating a market plan with respect to selected product/service, conducting strategic planning on promotional activities including budget involvement, target audience, and market scenario   Looking for the sources of relevant advertising opportunities; placing pos MPU activities as per the strength of the campaign and distributing a range of marketing materials like posters, leaflets, flyers, newsletters, e-newsletters, DVDs, etc., for additional market impact.
Have been worked in Noshehra, Mardan, Charsada, Peshawar, Sawabi and GT road markets of KPK during mega activities of retail classification system (RCS) 2006, and retail classification mythology (RCM) 2007.Have been participated in PALL MALL launching in whole NORTH region.Communicating with marketing team and business relationship management for developing innovative marketing strategies and conveying the same to target audiences via promotional activities ATL/BTL.