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Summary
A content expert with more than 5 years of experience in content strategy development, websites, SEO, and ad copies for marketing campaigns as well as preparing communication strategy, coordination and preparing communication materials. Extensive experience working on Amazon, with more than 30 brands, including many Fortune 500 brands.
Projects
Experience
Sr. Content Marketing Executive
• Led the social media management of in-house apps Vidly and Bajao - 73% increase in followers for Vidly, 450% for Bajao
• Effectively collaborated with stakeholders and provided content for WAPDA website project as well as other external projects
• Managed media relations and coordination with PR partners, wrote press releases for movie releases and events
• Supervised brand management and planning for Serai Boutique Hotel in the hospitality industry (website overhaul, social media content development, blog writing, SEO, data analysis)
• Developed engaging content for company's Linkedin profile leading to 74% increment in followers
• Managed the ideation and ad copies for digital marketing campaigns, monitoring analytics and reporting
• Event planning and coordination for employee engagement activities
• Developed and implemented end-to-end social media strategy and community/stakeholder engagement for major movie releases, Bajao’s online singing competition and Vidly’s original web series
Content Expert
• Collaborated with Amazon agencies/offshore clients to manage, design, and optimize content for 30+ international brands (A+ and basic)
• Utilized specialized SEO tools for keyword research to craft optimized content copies for different brands
• Developed training materials for new resources
Communications Intern
• Presented ideas, scripted and filmed for “Pakistan Reading Project” documentary, focused on promoting children’s reading habits
• Conducted impact assessments using qualitative tools (interviews and focus group discussions) with internal and external stakeholders
• Provided support for Enterprise Development operations (Marble Polishing and Honey Bee Farming projects documentation)
• Compiled & edited internal and external communication material (press releases, newsletters)
• Assisted in event management and photography for company events, fundraising projects
Customer Representative Officer
