Summary

Your not-so-secret weapon for Business Strategy, Marketing Wizardry, and all things Innovation, Social Impact & the Future of Tech.

Experience

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Senior Manager - Marketing & Programs
Game Train
Jun 2021 - Jun 2023 | Lahore, Pakistan



Designed, implemented, and managed a mix of marketing strategies, including Digital, Social, Radio, Influencer & OOH advertising.


Built brand image from the ground-up


Successfully marketed for Pakistan’s first Unity-Certified Training Program in collaboration with Unity & Generation Inc, Brought in a record high of 9000+ leads for Generation Pakistan (FYEP)


Led partnership & successfully executed Think Games 2022 in collaboration with Google for Gaming


Formulated & executed Pakistan\'s Biggest Industry-Led Gaming Event, Game Rev 2022.


Brought in PKR 50 million plus in Sponsorships for various events


Supported business development, by Identifying & approaching potential partnership opportunities


Coordinated between multiple stakeholders to achieve business goals


Designed execution strategy for multiple projects & trainings


Achieved organizational targets while successfully mobilizing recruitment for multiple projects

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Marketing Lead
Edceum Global
Jan 2021 - May 2021 | Lahore, Pakistan



Designed, implemented, and managed a mix of marketing strategies, including Digital, Social & OOH advertising


Successfully formulated & managed on-ground marketing activities


Designed & implemented customer service protocols for Voice, Chat & Walk-In customers 


Supported higher management in business development, by Identifying & approaching potential partnership opportunities


Coordinated between multiple stakeholders to achieve business goals


Executed successful Facebook & Instagram campaigns for lead generation

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Social Media Manager
FrontStory
Nov 2018 - Dec 2020 | Lahore, Pakistan



Designed, implemented, and managed the social media marketing strategy for 15 different clients with varying requirements and business needs


Executed successful Facebook, Twitter & Taboola campaigns for associated websites generating traffic volume/user engagement


Introduced and implemented social media management tools including Buffer and Hootsuite to facilitate campaign design and execution


Automated boosting of media content on Facebook, Instagram & Twitter


Coordinated & Managed a Remote Team of Writers


Expertise / Highly skilled in social media management, content writing, web-analytics


Track and monitor the performance of social media marketing programs


Undertook the necessary research to provide the key reference points of the Creative Brief

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Quality Control Analyst
Localogic Media
Jun 2017 - Nov 2018 | Lahore, Pakistan



Assisted management in securing transcribing projects from Netflix, Sony Pictures, Fox, and HBO 


Implement quality control systems to provide transcribers with accurate feedback on their videos to insure high-quality transcribing for all clients


Track and communicate the status of business initiative projects to management


Present analyses and solutions to senior management

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WebGreeter
LiveAdmins
Aug 2015 - Nov 2015 | Lahore, Pakistan

• Provided customer service through chat-based channels.
• Lead Generation and escalation of Business Portfolios.
• Providing consultancy to customers, cross-selling and up selling on behalf of clients.
• Maintained above average quality throughout.
• Served as a closer for the team and handled escalations.

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Client Services Executive
CurePet
Jun 2014 - Aug 2014 | Lahore, Pakistan

• Provided technical support; answering support queries via phone and email.
• Take ownership of user problems and be pro-active when dealing with user Issues.
• Maintained a high degree of customer service quality for all support queries and adhered to all service management principles.
• Created an online customer help portal for queries and information.

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TSR
Telus Pvt Ltd
Jun 2013 - Aug 2013 | Lahore, Pakistan

Job responsibility included prospecting customers and selling Bell Canada bundle packages including
Television, Internet & Home phone services.
Performed above client expectations and exceeded set sales target.
Delivered superior quality customer experience

Education

SKANS School of Accountancy
Certification, ACCA Foundation‎
Finance and Banking, Management Accounting
Completed
2016
Keynesian Institute of Management and Science (KIMS)
Intermediate/A-Level, A-Levels, A-Levels‎
Accounting & Finance, Information & Communication Technology
Grade C
2015
American Lycetuff School System (ALS)
Matriculation/O-Level, O-Levels, GCE Ordinary Level‎
Finance and Banking, Management Accounting, Accounting & Finance
Grade C
2013

Skills

Intermediate Project Administration
Expert Adaptability
Expert Advertisement
Expert Agency Coordination
Expert Analysis
Intermediate ATL Marketing
Intermediate Audience Development
Expert Brand Activation
Expert Brand Advertising
Expert Brand Designing
Expert Brand Development
Expert Brand Development Strategies
Expert Brand Management
Expert Brand Performance Management
Expert Branding
Expert BTL Activities
Expert Business Analytics
Expert Business Dnvelopment
Intermediate Capacity Building
Expert Client Acquisition Skills
Expert Communication Skills
Intermediate Community Management
Expert Content Design
Expert Content Marketing Skills
Intermediate Creative Wiring
Expert Creative Writing
Expert Customer Care Representation
Expert Customer Contact Skills
Expert Customer Focus
Expert Customer Service Systems
Intermediate Data Analysis
Expert Data Management System
Expert Digital Marketing
Beginner Digital Marketing Analysis
Expert Digital Marketing Management
Intermediate Digital Marketing Skills
Beginner Email List Generation
Expert Experience o Dealing With Diversity
Expert Feedback Assessment
Expert Fluent In English
Intermediate Google Analytics
Beginner GPT
Expert Internal and External Coordination
Expert Lab Knowldge
Intermediate Leadership
Intermediate Live Chat Handling
Expert Marketing Strategies
Expert Marketing Trends
Intermediate Media Channels
Expert Ms Office

Languages

Expert English
Expert Urdu