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Summary
June 2010 to June 2013 General Manager Sales, Marketing Administration (Operations) - Anfords Pakistan (Pvt) Limited
Established Company from zero
Form infrastructure for all functions
Prepare ATL and BTL plans
Established distribution network (National)
Developed support services systems
Developed Direct Marketing Department (45 staff members)
Developed Customer Service department
Form way forward plans
Conducted trainings for CBD department
Forecasting, budgeting
Managing Head Office staff and Factory (364 people)
Revenue growth 41 in 2011, 18 in 2012
New brands launching, Doctor Hair Fall Solution (April 2011), NEXERA Toothpaste (May 2012) Doctor Anti Lice Shampoo (Feb. 2013).
Experience
General Manager Sales & Operations
National Sales Manager
• Worked as National Sales Manager for TANG and TETLEY TEA products.
• Managed a team of more than 250 sales and distribution people having a network of more than 400 Distributors in Pakistan.
• Managed administration of eight zonal offices.
• Yearly forecasting and planning of products, manufacturing and logistics
• Managed timely dispatches to all zonal offices up to distributors.
• Restructured zonal operations as profit centers to drive business.
• Set up new sales targets to increase volume and sales turnover.
District Manager
• Worked as District Manager to establish business in Afghanistan ahead of competition.
• Established distribution network in 11 main cities in short span of time.
• Ensured a business of $ 2.73M.
• Worked as District Manager Marketing to support Hospital Education Program in Pakistan etc.
• Worked as District Manager Sales and played effective role in managing sales of North region.
• Worked as Unit Manager, Peshawar to manage sales and distribution in the region.
