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Summary
Got training from ex-Google American Employees in Singapore. 16 years in Digital Marketing /SEO Overseas Experience with Mac Group of Companies. Experienced in Shopping/Ecommerce sites, UK Educational support sites & Affiliate Marketing.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Projects
Experience
Digital Marketing Manager
Monitoring search engine rankings of targeted keywords over time to ensure they continue to improve
Recommending changes to company websites to improve their search engine ranking positions
Creating reports on keyword performance and competitor activity
Developing an SEO strategy that aligns with company goals while ensuring compliance with search engine guidelines
Creating a website map of all pages on a site and any associated subpages, including those linked to but not hosted by the main site
Analyzing data from organic search traffic to inform decisions about content creation, site structure changes, and off-site SEO efforts
Reviewing and approving SEO strategies created by junior SEO staff members before implementation
Managing day-to-day operations of an SEO team, including hiring, training, and performance management
Reviewing site traffic statistics to identify opportunities to improve rankings through keyword optimization or other means
Seo Manager
Develop and execute successful SEO strategies
Manage team of SEO Specialists
Conduct keyword research to guide content teams
Review technical SEO issues and recommend fixes
Optimize website content, landing pages and paid search copy
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings and other SEO aspects
Work with social media and PPC teams to optimize campaigns
Keep abreast of SEO and integrated marketing trends
DIGITAL MARKETING/SEO MANAGER
Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organisationâs website(s)
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events
Education
Preston University
University of Karachi
Skills
Languages
Companies Followed
Endorsements
Syed is one of best SEO Consultant in our company. He knows his job and able to handle all queries from client. I wish him success
