Summary

To lead the team as role model as catalyst of top and bottom lines growth and build confidence of the team with “can do approach”. Own the top team vision and cascade it to grass route level. Will live and own the company values to ensure transformation of Company to the next level by bringing cultural change and by developing / implementing systems for operational excellence.

Projects

Whole Sale And Retail Business development in Textile

Experience

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Deputy General Manager
Sapphire Retail Limited
May 2018 - Present | Lahore, Pakistan

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Sales And Marketing Manager
Bannu Woollen Mills Limited
Mar 2017 - Apr 2018 | Rawalpindi, Pakistan

Motivating the sales team to achieve the best results possible
Setting activity and revenue targets for members of the sales team.
Attending key meetings with members of the sales team.
Working on account management plans with the sales account managers.
Identifying key areas for improvement in the sales process.
Monthly reporting on sales performance against budget and reporting on variances.

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Sales & Distribution Manager
Din Group Of Companies
Apr 2016 - Feb 2017 | Lahore, Pakistan

Achieve growth and hit sales targets by successfully managing the sales team
Design and implement a strategic business plan that expands companys customer base and ensure its strong presence
Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
Present sales, revenue and expenses reports and realistic forecasts to the management team
Identify emerging markets and market shifts while being fully aware of new products and competition status

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Area Sales Manager
Gulahmed textile Mills Limited
Dec 2013 - Mar 2016 | Faisalabad, Pakistan

Having 5 years’ of experience in achieving sales targets, control working capital, seeking and monitoring operations at business level. Leading the team, keep motivated to team while achieving all prospects of sales.GulAhmed is one of the leading brand in textile industry. To establish/introduce Gul-Ahmed business/fashion through durable marketing and advertising in rural and urban areas as well, To encounter management objectives in available resources. Creating optimistic approach about fashion in rural areas while using the brand equity of GulAhmed

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Assistant Sale,s Manager
Punjab Beverages Company (Bottler of PEPSI Cola International)
Sep 2011 - Nov 2013 | Faisalabad, Pakistan

"Managing General Trade (GT), Wholesale (WS), Specially Pan Shops For Faisalabad Main City Area"

- Compiling and Executing Sales Plan to Achieve Distribution/SKU Wise Primary & Secondary Sales Targets
- Brand Wise, SKU Wise, Month Wise and Year Wise Growth in Converted
- Managing the Numeric & Weighted Distribution Properly in Assigned Area
- Forecasting Products Requirement of Distributors/Dealers/Retailers Through Regular Market Visits and Develop Contacts with Current and New Distributors/Dealers/Retailers to Achieve Sales Targets.
- Conducting Market Surveys and Determine Market share, Sales Trends and Cultivate Relationships in Specified Areas (Own and Competitors’) with Key Accounts, Wholesalers, Retailers.
- Providing Market Information to Regional Sales Manager on Market Share, Availability of Package and Brands, Market Position (Own and Competitors).
- Analyzing Placement of Company Assets (Coolers/ Glass/ Shell) and Ensuring Proper Injection, Utilization of Company Assets at Outlets.
- Supervising Recovery of Glass and Liquid Credits from Market (Distributors/ Trade)
- Supervising Maintenance of Route Audit on Daily Basis in order to Monitor Frequency and Efficiency of Supply.
- Supervising HHT System to Get Maximum Results in the Shape of 85% Availability & 90% Productivity.
- Distribution Strong Relationships & Ensuring Business Viability
- Training & Coaching of Sales Team
- Ensuring Visibility and Merchandising of the Trade Resulting Increasing of Market Share
- Retention & New Injections of Exclusive Pepsi Points

Special Achievements:
- Conversion of 146 Coke Points into Pepsi
- Market Share Increased by 12% in Total

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Business Development Manager
Nestlé Distributor
Sep 2010 - Aug 2011 | Faisalabad, Pakistan

*Devising all trade marketing activities of my area while being in the given budget
* Developing the Pre and Post analysis of activities, conducted in my area.
* Alignment of handling & sub-distributors with company’s objectives
* Ensuring the S,O,M, Numeric & weighted distribution, OOS and visibility of my area.
* Managing reports regarding, S.O.M, brands trend, competitor’s activities.

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Key Account Executive
Nestle Distributor
Mar 2008 - Aug 2010 | Faisalabad, Pakistan

Looking after the sales of Avg. 90 to 140 Tons per month
Achieved ever Highest Growth In 2008 to 2010
Business development
Van Productivity and drop size

Education

University of Central Punjab (UCP)
Masters, Masters in Business Administration, MBA Marketing‎
Marketing (Brand Management, Consumer Behavior)
CGPA 3.1/4
2012
University of Central Punjab (UCP)
Bachelors, Bachelors in Arts, Bachelors in Arts‎
Marketing (Brand Management, Consumer Behavior), Marketing
Grade A
2010

Skills

Expert Amin Management
Expert Corporate IT
Expert Corporate Marketing
Expert Corporate - Procurement / Administration Departmen
Expert Corporate Finance Handling
Expert Distributors
Expert Government
Expert Individuals / Consumers
Expert RESTful APIs
Expert Rural Markets Knowledge
Expert مبيعات القناة
Expert مبيعات المشاركة
Expert تسويق الشركات

Languages

Expert Urdu
Expert English