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Summary
I bring along more than 7 years of experience with an excellent set of leadership skills and commitment, I believe I would make a significant contribution towards the benefit of your company. I have a highly accomplished career with a clear and traceable record of success in field of Marketing and Business Development. With MBA in Marketing and BBA Honors in business management degrees under my belt, specialization in Marketing, Operations Management, Advertising and Media Management, from two well known and recognized Universities (National Textile University, Faisalabad and University of Engineering & Technology, Lahore), I am fully capable of running successful Sales and Marketing projects keeping in view the best practices for smooth operations. My key skills comprise Sales Management, Marketing Skills, Organization Skills, Communication Skills, SAP Administration, Relationship Building, Staff Welfare, Employee Counseling, Logistics & Distribution Management, Retail Administration and Team Leadership. I was currently engaged with Ningbo MH Industry Co., Ltd, where I am responsible for spearheading Marketing Division Projects implementation and work closely with the executive management. Attached is my resume which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background. Please feel free to contact me by phone or email.
Projects
Experience
Assistant Marketing Manager
-Formulate and implement marketing strategies and action plans to achieve short & long term operative results.
Corporate advertisement and brand management.
-Establish and maintain strategic relationships with advertisement agencies and other key external contacts to facilitate the business.
-Conduct market research / surveys and explore potential markets.
-Responsible for all the aspects of the brand; brand planning, brand strategy, communications, collateral development, product portfolio and innovations.
-Support the development of the Brand strategy and positioning including the socialization and deployment throughout the organization
- Assist in the analysis of the communication strategy and its performance recommending opportunities for improvement
-Participate in the assessment of the overall brand health understanding the drivers of strength and improvement opportunities
- Support the development of annual marketing plan based on marketing objectives and strategies
- Execute all aspects of integrated marketing plan, including ad
-Leading the team to deliver top line, bottom line, marketing fundamentals to achieve double edge profits for the company
-Used an integrated approach to create balanced programs for clients to build their respective brands and businesses
Responsible for developing and delivering sales and marketing strategy within specific regions.
- Assurance of sales budgets are achieved.
-Expanded client base market share by 68% in 03 months by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction.
-Maximizing sales performance through delivering an exceptional customer experience.
-Supports volume delivery by driving sales forecasting accuracy, gap closing opportunities and volume plans.
-Evaluates and resolve technical feasibility, design optimization and production issues.
-Providing comprehensive training to sales teams over preliminary production and product development.
Marketing Executive
- Conduct meetings with the marketing/brand manager & sometimes CEO.
- Once having the requirements then in-house discuss with creative & desigining head, print & electronic media managers or the production manager depending upon the query & later on send proposals/presentations & quotations to the prospective client
- After having the approval/go-ahead from client, make sure the execution of particular task according to committed time given earlier
- After delivery/execution of task, make sure the payments to be received either in form of cash/cheque
-Maintain ‘client’s portfolio’ in excel by categorizing the business industry & have a parallel strong follow-up with the prospective & existing client
- Search out prospective clients from internet & personal observations.
- Preparation of proposed proposals for the prospective clients.
Marketing officer
- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
-Research and analyze a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
-Present findings to marketing teams to help guide the direction and activities of the department
- Undertake individual tasks of a marketing plan as assigned
