Credited for managing the Annual Business turnover of PKR4.2B in coordination with the sales team members of 4 Area Managers,10 Sales Executive with 5 Zonal Office-Staff.

Rendered a keen eye for details to evaluate sales KPIs and implement corrective action plans resulting in optimization of profitable sales by monitoring the discounts, variable margins, gross profit, and NR of the Zone.
Steered efforts towards supervising the budgeting and forecasting, sales team hiring and capacity building, performance evaluation and appraisals, distributor profitability, long term & sustainable business growth.
Built collaborative rapport and relations with existing and potential distributors/accounts through regular market visits and also analyzed competitor activity in the market and developed appropriate counter strategies.
Principal strategist and in charge of the zone, sales office, warehousing, and Logistics operations; designed and devised strategic plans to achieve targeted Secondary volume, numeric, weighted distribution, and market share.
Exercised hands-on approach and effective controls to provide Training and Development of the resource for advanced IT systems for day-to-day –SND Pro –CP Panorama –Perfect Store –Qlik Sense.
Maintained and ensured consistent double-digit value business growth for the last 6 years while spearheading the nationally operational excellence KPI, and time stamping.

Performed duties as a strategic and analytical overlay to lead and manage the business of monthly turn of PKR+50M from 13 Brands through forecasting and achieving primary and secondary sales targets for the area.

Identified customer business & growth opportunities to ensure healthy ROI and Quality of sales.
Expertly applied good warehousing practices to reduce damages/expiry, as well as monitored distributors stocks to ensure stocks cover as per norms.
Ensured customer satisfaction by driving efficiencies through two-way communication; executed trade activation plans through efficient stock management and superior service.
Served as a resource in all efforts to communicate with distributor via physical - email and phone to provide in-depth account information, services, and general counseling and guidance.
Trained, mentored, and motivated sales team on business management, closing, and strategic negotiations.

Instrumental team leader, mentor, and strategist in charge of managing Unilever distribution setup in Peshawar City (HPC+ FOODs) categories and handling business turnover of AMS 350M with a workforce of 70 people.
Strategized and aligned distribution operations & sales team with the company standards; delivered consistently Targets along with Growth and ensured sales staff compliance with company policies, procedures, and practices.
Initiated and implemented all company SOPs; also established trust and a good relationship with all key clients.

Engaged in cross-division collaboration to handle the corporate business of 23 Customers almost (45 Brands), managed customer operation and business turnover AWS of 60M, 2.8B annually.

Built sales Team on-the-job training to Team; built professional relationships internally and with the field to become the go-to Sales Management resource, also led complex & parallel projects involving multiple stakeholders.
Utilized appropriate analytical tools and supported the sales team in identifying key business opportunities; ensured product availability through developing and maintaining new outlets and customers in the assigned area.
Projected and achieved sales targets for the assigned area, also ensured a safe and healthy environment for the extended team, and fulfilled all safety requirements for personal and community
Planned market visits & route riding plans, monitored competitors’ activities and reported to senior management.

Handling Corporate Business.  • Hands on Successful delivery of Distributor Joint Business Plan. • Successfully Run Van Guard Project at Customer. • Won Best Territory Manager Award of Quarters           01 of 2011 • Won Best Territory Manager Award of Quarters           04 of 2010 

. Handling and Execution of Dosti Project in Town & WS - Area Champion. • Won Best Territory Manager Award of Quarters 02 of 2010. • Won Best Territory Manager Award of Quarters 03 of 2009. • Won Best Territory Manager Award of Quarters 03 of 2008 • Won Best Territory Manager Award of RIN 2010 Launch. • Won Best Territory Manager Award of Wholesale Dosti Project. • Worked as an Acting Area Manger Unilever Pakistan Ltd Sargodha. 

• Develop and successfully implement the Joint Business Plan on Distributor. • Consistent and Successful Implementation & Monitoring of Wholesale Dosti Project @ 95% Ach Ratio. • Won Best Territory Manager Award of Quarters 01 of 2007 • Won Best Territory Manager Award of Quarters 04 of 2006 

• Delivered the sales volume in line with the company growth while working with 4 distributors and field team of 30 people • • Achieved Business Growth through excellent team work & execution with Consistency. • Maintain High Standards of Visibility in Modern Trade & Intact Sales fundamentals at WS Channel. • Efficiently Implemented the trade / consumer activation plans through efficient stock management. • Won Best Sales Executive Award 2004 in Reckitt BenckiserPakistan Limited. • Worked as an Acting Area Manager Reckitt Benckiser Peshawar for One Quarter & Achieved targets.