Currently working as “Area Sales Manager” in north Region, Managing Retail, Wholesale as well as a Local Modern Trade (LMT)

Responsibilities:
- Distribution Handling, managing ten distributions setups in area through a team of pre sellers, Sales Representatives.
- Appointing and handling strong distributors in area for smooth business operations of company and ensuring ROI for the development of their business. Business Strategy development and alignment process with distributor.
- Develop Sales plans to achieve or exceed annual sales objectives of assign territory. Achieving the sales (Primary & secondary) objectives in area with regards to customer satisfaction.
- Sales operations, Preparing PJPs of assign territory with distributor and team.
- Chanel management, channel wise sales management, Planning on LMTs, Wholesale & Retail Channel for achievement of monthly targets.
- Sales Analysis, Volume, Growth, Target Vs Sales, Market share and completion analysis. Analysis of products over last year. Preparing annual volume targets and monthly breakup also preparing monthly forecasts.
- Conducting one – on – one review with Sales staff & directly supervise team to build more effective communication.
- Merchandizing management, during market visit special focus on core products their proper display on shelves on basis of FIFO rules,
- Monitoring & review KPI’s management, range selling on daily & monthly basis and discuss with DSFs & planning to improve KPIs.
- Conducting regular market visits to check market coverage, competitor activity and search new opportunities in order to increase sales in territory.
- Evaluating performance of all Company’s SKUs by identifying problems devising and implementing proper merchandizing and promotional programs.
- Determining the appropriate product mix for retail outlets & proper deployment of point of Sales material.
- Handling & dispatching FMR (Fix Market return) of company to HO and inventory management .

I worked with “Haidri Beverages Pvt Ltd” as a MDE for Four years and Eight months..This experience had given me the extensive area knowledge for WAH CANT, HASANABDAL, ATTOCK, KAMRA and HAZRO markets. Where i found opportunity to work on (STAR DISTRIBUTION FSNA/BISMILLAH Traders). I had closed my monthly & annual targets in this time frame in different area; in this tenure i led a team of seven Pre sellers and seven CRs.

Responsibilities:
- Distribution management, Primary as well as secondary targets Achievements on monthly basis,
- As a company trainer, Conducting training & coaching with team on Go to Market, 8 Steps of Call.
- Sales operation management, conducting meeting with PRE Sellers and CRs on daily basis. Planning for volume and annual growth according to area potential. Monitor pre-sellers activities in market through concerned PJP and developing MVRs.
- As sales coordinator in Attock region, maintaining primary & secondary records. Submission of distributor’s claims accurately to line manager.
- Asset Management, Placing TOT’s (deep freezers, Visi coolers. Chest coolers, cabins, Canopies) at the right place to potential accounts to get maximum sales & share against competition.
- Merchandizing management, visiting market alone & along with OBs to managing display inside & outside of outlets, ensuring SKU’s display in accordance with company Planogram. Placing Gondolas, POS material on right place.
- Company Custodian, Managing BTL Activities, launching new products in markets and ensuring trade & consumer promotional activities in market.
- Territory development, development of assign territory by analyzing channels potentials and using company support.
- Business development, developing new areas for company, converting competition accounts to company accounts and sustaining old accounts effectively.
- Conflict Management, arrange a meeting with customers, distributors and CRs for conflicts removal against CRs behaviours.

I started my career from “SAMSUNG ELECTRONICS” as a “City Manager” in Samsung Elec hand held products (Mobile Devices) department in ATTOCK, WAHCANT, and ABBOTTABAD Territory for one year and for one year i worked ISLAMABD and RAWALPINDI wholesale & Retail Market including SHAHBAZ PLAZA, AKTER PLAZA, UMAIR PLAZA, SINGAPURPLAZA.
I feel honor to work with market leader smart phone company in Pakistan where i got in depth knowledge in telecom industry.
- Dealer network Management, developing strong relationship with dealers & whole sellers and addition of new dealers in portfolio for the company.
- Coordinator, coordination role between dealers & authorise Distributor of company (Muller & Phipps, Teletec, Mobile Zone, Green Tech)
- Collecting SELLOUT of handsets on weekly basis from all outlets.
- Distributing and effective use of company assets (live & still dummies, mock-ups, electric stands) according to potential of outlets.
- Proper implementation of POP material Posters, flyers, buntings shelf talkers etc. Inside & outside of outlet for visibility.
- Manager, as a manager through push strategy conducting road shows and conducting completion between retailers in area for aggressive impact on sale.
- Market intelligence, collecting information regarding competition activities in market.

- Increased market share from 12% to 32% over last year 2009.
- Addition of new dealers and area in portfolio of company.
- Developing two major “SAMSUNG customer experience service centre” in Rawalpindi market through agreements where customer can experience live demonstration handsets.
- Successfully launch SAMSUNG first smart phone model Galaxy S2, S3 in market that gave SAMSUNG high market share in handsets industry in Pakistan as well as in world.