Summary

I`m a professional with wide experience in multiple areas of expertise. I have more than 10 years of experience as an Semantic SEO and Digital Marketing expert.


My specialties are SEO on-site and off-site link building and detailed research and analytics in marketing and general research. I am an expert in Google Analytics, Search Console, and Premium Tools such as Ahrefs, SEMrush, Moz, Buzzsumo, PitchBox, Buzzstream, Serpstat, Spyfu, Longtailpro, and many more.


In the past, I`ve worked with many companies live and online, as a Brand manager of an international research team, market researcher and analyst, PPC, SMM, and SEO Specialist for on-site optimization and off-site link building, and finally an attorney at law. My international experience has been very intensive and something that has brought me many connections in different fields, and much experience to this date.


I`m disciplined, professional, and very efficient at any task I engage in. My knowledge extends from politics and economics to online marketing and law practice, making me very flexible and bulletproof for any possible job.


Experience

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Senior SEO Brand Manager
Finalrentals
Mar 2024 - Present | Karachi, Pakistan

Skills: Search Engine Optimization (SEO) · Affiliate Marketing · ORM · GMB · Brand Management · Technical SEO · Off-Page SEO · Facebook Ads · Google Analytics · Advertising · Branding · Travel Blogging, Semantic SEO,Skills: Facebook Marketing · Affiliate Marketing · Search Advertising · Social Media · SEO Audits · Keyword Research · Link Building · GMB · ORM · Pay Per Click (PPC) · Web.20 Submission · Web Analytics · Guest Postting

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Senior SEO Executive
iOS Appers
Feb 2018 - Present | Karachi, Pakistan

Handling SEO Team
SEO
Digital Marketing
SMO
Email Marketing
OFF PAGE
ON PAGE
Market Research
Analyze competitor site

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Search Engine Optimization Manager
MMC Global
Mar 2021 - Feb 2024 | Karachi, Pakistan

• Responsible for complete SEO process and web analytics.
• HTML validation & Link development. (off-page optimization and on-page)
• Keyword targeting plans are assessed and adjusted frequently.
• Developing and improving websites to enhance natural search rankings.
• Online Reputation Management through effective customer support.
• Search Engine Marketing – Applying Social Media Optimization through web 2.0 websites by creating and advertising Business Pages, Promoting updated News, Blogs, Images, and Videos.
• Update backlinks to maintain higher rankings.
• Identifying the High potential and High/Medium/low Conversion keywords and improving their Search Engine Ranking Position (SERP) to get more conversion and traffics.

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SEO and ASO Team Lead
Mujadidia Inc
Jan 2019 - Jun 2021 | Karachi, Pakistan

• Successfully revamped the Mujadidia Islamic App with improved user experience, website speed, navigation and URL’s structures.
• Maintenance of App site including website testing, and enhancing site functionality.
• Manage and direct website technical structure, design & aesthetics, content, navigation, information architecture, branding/marketing, performance, and functionality efforts to positively impact e-commerce efforts.
• Optimize the website to improve user experience and website functionality with the underlying goal of increasing conversions
• Planning and executing occasion-based, as well as seasonal collection launch digital campaigns
• Improving website organic traffic with SEO
• Developing and implementing campaigns for SEM, Display Advertising and Search Engine Optimization.
• Mentoring junior staff
• Developing cross-platform e-marketing strategies.
• Involved in the annual SEO planning process.
• On Page and Off Page Optimization.

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Search Engine Optimization Manager
One Technology
Aug 2020 - Feb 2021 | Dubai, United Arab Emirates

• Responsible for complete SEO process and web analytics.
• HTML validation & Link development. (off-page optimization and on-page)
• Keyword targeting plans are assessed and adjusted frequently.
• Developing and improving websites to enhance natural search rankings.
• Online Reputation Management through effective customer support.
• Search Engine Marketing – Applying Social Media Optimization through web 2.0 websites by creating and advertising Business Pages, Promoting updated News, Blogs, Images, and Videos.
• Update backlinks to maintain higher rankings.
• Identifying the High potential and High/Medium/low Conversion keywords and improve their Search Engine Ranking Position (SERP) to get more conversion and traffics.

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Senior Executive Brand Management
Axact
Aug 2016 - Jan 2018 | Karachi, Pakistan

• Mentoring junior staff
• Developing cross-platform e-marketing strategies.
• Involved in the annual SEO planning process.
• On Page and Off Page Optimization.
• Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo-targeting, and ranking methods etc.
• Email marketing, e-newsletters and campaigns.
• Social media campaigns.

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Senior Executive
UH Tech
Jun 2015 - Jul 2016 | Karachi, Pakistan

Working as a senior executive and Social Media Optimizer since 1 years with research Sites.

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SEO & SMO Expert
Mindaqua Software House
Apr 2014 - Jul 2015 | Karachi, Pakistan

We are working as Search Engine Optimizers and Social Media Optimizer since 2 years with different E- commerce and Education Sites.

Education

AIlama Iqbal Open Univeristy
Bachelors, BCS/BS, Mass communication‎
Advertising and Media Management
Grade B+
2019
Mono Technical College
Diploma, (PGC-CS)Post Graduation Diploma in Computer Science‎
Computer Science
Completed
2014

Skills

Expert Internal linking
Intermediate team leader
Intermediate Wordpress
Expert Advertising Management
Expert Ahref
Expert Ahrefs
Expert Banner Creation
Expert Business Dnvelopment Strategies
Expert Canlendar Management
Intermediate Conservation Awareness
Expert Content Auditing
Expert Content Blogging
Expert Content Management
Expert Content Marketing Skills
Expert Content Writing
Expert Digital Business Development
Intermediate Digital Marketing
Expert Digital Marketing Analysis
Expert Digital Marketing Management
Expert eCommerce
Expert eCommerce SEO
Expert eCommerce Advertising
Expert Email List Generation
Intermediate Email List Management
Expert GEO Analytics
Intermediate Good Communications Skill
Expert Google Analytics
Expert Handling Assignments
Expert identify white hack to rank higher
Expert Keyword Advertising
Expert Keyword Analysis
Expert Keyword Generation
Expert Keyword Research
Expert Keyword Research Skills
Expert Knowledge of Spreadsheets
Intermediate Legitimate Knowledge
Expert Link Building
Expert Marketing
Expert Marketing Process
Expert Off Page Optimization
Expert Off-Page
Expert Off-Page SEO
Expert On Page and Off Page Optimization.
Expert On Page SEO
Expert On-Page
Expert Online Business Management
Expert Online Lead Generation
Expert Online Marketing Tools
Expert Online Social Networking
Intermediate Pay Per

Languages

Expert Urdu
Beginner English