Summary

I am a seasoned Product Designer with a diverse background in UX strategy and design, with a successful track record across international retail, healthcare, e-commerce, and education sectors. My approach to design is grounded in user-centric principles, utilizing design thinking to deeply understand user needs and craft holistic UX strategies. This approach ensures that the solutions I develop are not only aesthetically pleasing but also highly functional and tailored to user expectations.


One of my key strengths is my ability to stay at the forefront of evolving design trends, addressing contemporary challenges, and establishing robust design systems that can scale. I am proficient in creating high-fidelity mockups and prototypes, which facilitates effective communication between design and development teams, fostering efficient collaboration. My specialization lies in mobile app architecture and user interfaces, where I have a proven track record of delivering user-friendly solutions and leading groundbreaking product development for renowned clients.


In addition to my mobile expertise, I am adept at creating distinctive brand identities, optimizing websites for exceptional user experiences, and developing responsive web solutions. My notable achievements reflect my capacity to deliver impactful solutions across a wide array of domains. With core competencies spanning user research, interaction design, product design, UX/UI design, trend analysis, prototyping, and more, I am well-equipped to take on design challenges and create products that not only meet but exceed user expectations. My technical skills in HTML, CSS, and JQuery further enhance my ability to bring innovative designs to life. My passion for design is reinforced by the recognition I've received, including awards such as the 2021 Team of the Year Award, 2021 Performance Excellence Award, 2020 Employee of the Quarter Award, and the 2019 Performance Excellence Award.

Projects

ilmkidunya

Experience

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Senior UX Consultant
Systems Limited
Jan 2018 - Present | Lahore, Pakistan


Developed user-centric UX strategies for retail, healthcare, e-commerce, and education sectors, ensuring comprehensive approaches.
Used design thinking to understand user needs deeply, enhancing the overall user experience journey.
Stayed updated on design trends and UX best practices for consistent user experiences across touchpoints.
Solved contemporary UX/UI challenges with inventive solutions, setting innovation benchmarks.
Maintained market leadership through competitor research and product competitiveness.
Created robust design systems for cohesion and future scalability, showcasing forward-thinking initiatives.
Produced high-fidelity mockups and interactive prototypes, emphasizing attention to detail in product vision.

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Lead Product Designer
SoftSolutions
Sep 2016 - Dec 2017 | Lahore, Pakistan


Collaborated with leadership and engineering teams for efficient project delivery aligned with strategic objectives.
Designed user-friendly mobile app architectures and interfaces with a focus on usability and aesthetics.
Produced detailed user flow diagrams, enhancing project communication and workflow comprehension.
Executed diverse projects for clients like MattressFirm, Hifonix, QatarAirline, and ilmkiduniya, meeting unique requirements.

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Lead UX/UI Engineer
Intellectual Works
Jun 2012 - Sep 2016 | Lahore, Pakistan


Conducted thorough requirement gathering and documentation analysis for project foundation.
Specialized in UI/UX design for startups, mobile apps, and diverse sectors (B2B/B2C).
Led groundbreaking product development with continuous user feedback, prioritizing user-centric solutions.
Contributed to successful projects like uCertify, Just Certs, financial dashboards, and IGI Drive App across domains.

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Web Designer
NexGen Technology Inc.
Jan 2011 - Jan 2012 | Lahore, Pakistan


Created unique visual identities for renowned brands across digital and physical platforms, ensuring brand consistency.
Improved UX/UI on corporate website for exceptional online presence.
Translated designs into responsive websites using HTML, CSS, and jQuery for adaptability across devices.
Notable projects include Rig Hands, Art on Porcelain, Cyclomundo, and Planet Principles, demonstrating design success.

Education

University of Sargodha
Bachelors, Bachelors in Science, BSIT‎
Information Technology
2011

Skills

Expert Adobe Illustrator
Expert Adobe Photoshop
Expert Adobe XD
Intermediate Agile Project Management
Expert Balsami
Expert Bootstrapping
Expert Creative Desigin
Expert CSS3
Expert Figma
Intermediate Fluent in English
Expert Front Office Support
Expert Graphics Designing
Expert Illustrator
Intermediate InVision
Expert JavaScript
Intermediate JIRA
Expert Jquery
Expert Logo Design
Expert Mobile Application Designs
Intermediate Motion Graphic Designs
Expert Shopify
Intermediate Sketch App
Expert UI
Expert UI KIT
Expert User Experience Design
Expert UX
Expert Web App Designing
Expert Wireframes
Expert Wireframing & Prototyping

Languages

Expert Urdu
Expert English

Oman Contacts